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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#09 Subscribing to Grow
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Description
Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products.
Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, experience-centric, and platform-centric—and shows how each requires specific capabilities across experimentation, scaling, optimization, and maturity.
Listeners will gain a clear framework for understanding how companies move from pilots to sustainable subscription businesses, the operational and organizational challenges they face along the way, and why aligning strategy with capability development is critical when shifting from selling products to building recurring relationships.
Key words:
Hardware Subscriptions, Product-as-a-Service, Servitization, Subscription Growth, Business Model Innovation, Customer Lifetime Value, Asset Lifecycle Management, Experience-Centric Strategy, Platform Strategy, Digital Servitization