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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#21 Robotic-as-a-Service — How ABB changes Industrial Automation Game
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Description
In this episode, we explore how ABB is transforming industrial automation through its Robotics-as-a-Service (RaaS)approach. Long known for selling advanced industrial robots, ABB is now shifting toward outcome-based, service-led automation, where customers pay for robotic capability, performance, and uptime—rather than owning complex hardware outright.
We unpack how ABB’s RaaS model lowers barriers to automation for manufacturers facing labor shortages, volatile demand, and rising costs. By combining collaborative robots, cloud connectivity, AI-driven analytics, and flexible subscription models, ABB enables factories to deploy robotics faster, scale up or down as needed, and continuously optimize performance over time. The episode highlights how data, software, and remote services turn robots into evolving productivity assets instead of fixed capital investments.
This conversation shows why robotic-as-a-service is more than a pricing innovation—it’s a strategic shift in how value is created in manufacturing, positioning ABB as a long-term automation partner and accelerating the move toward smart, resilient, and digitally servitized factories.
Key words
Robotics-as-a-Service (RaaS), Industrial Automation, Outcome-Based Models, Smart Manufacturing