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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#14 Territorial Servitization - When Regions Turn Industry into Ecosystems
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Description
In this episode, we explore territorial servitization, a powerful concept that shifts the focus from individual firms to regions as engines of innovation and value creation. Rather than seeing servitization as a company-level strategy, territorial servitization shows how manufacturing firms and knowledge-intensive business services (KIBS) co-evolve within a territory—jointly driving productivity, innovation, employment, and long-term regional resilience.
Using the wind-to-energy industry as a central case, the episode traces how leading European regions transformed wind turbine manufacturing into globally competitive renewable energy ecosystems. We examine how local service capabilities—R&D, engineering, digital monitoring, operations, and maintenance—became just as critical as physical production, enabling regions to scale globally, survive industry consolidation, and leap into new technologies such as offshore wind.
The discussion highlights why proximity, collaboration, and “value-adding fit” between manufacturers and service providers matter—and how territorial servitization offers fresh insights for regional development policy, industrial strategy, and sustainable transitions. Ultimately, this episode shows how regions can move beyond a factory-centric model toward hybrid value chains where services and manufacturing reinforce each other over decades.
Key words
Territorial Servitization, Regional Innovation Ecosystems, Knowledge-Intensive Business Services (KIBS), Wind-to-Energy Industry, Hybrid Value Chains