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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#13 John Deere - Moving towards solution-as-a-service
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Description
In this episode, we explore how John Deere has transformed itself from a legendary manufacturer of farm equipment into a provider of solutions-as-a-service for modern agriculture. We unpack how connected machines, cloud platforms, AI, and subscription-based tools are redefining how value is created on the farm.
The conversation traces John Deere’s shift toward smart, data-driven farming through platforms like connected telematics, digital farm management systems, and AI-powered innovations such as targeted spraying and autonomous operations. Rather than selling iron alone, Deere now delivers continuous value—helping farmers reduce inputs, increase yields, cut downtime, and improve sustainability across the entire growing season.
This episode highlights how precision agriculture, recurring revenue models, and outcome-focused services are reshaping not only John Deere’s business model, but the future of farming itself—where every acre, every pass, and every decision is informed by data and intelligent systems.
Key words
Precision Agriculture, Solutions-as-a-Service, Connected Machinery, AI-Driven Farming, and Sustainable Productivity