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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#11 Strategizing with Generative AI in the era of digital servitization
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Description
In this episode, we explore how Generative AI (GenAI) is transforming strategic work in the era of digital servitization, where companies shift from selling products to delivering continuous, outcome-based services. We start with the bright side: how GenAI dramatically boosts strategic speed, scale, and creativity—from rapid scenario planning and market analysis to richer ideation, sharper customer insights, and more data-driven decision-making. Used well, GenAI acts as a powerful strategic co-pilot, helping leaders explore more options, surface hidden patterns, and communicate strategy more clearly than ever before.
But the story is not just about opportunity. We also explore the dark side of GenAI in strategy, including overconfidence, biased recommendations, hallucinated insights, and the danger of outsourcing critical thinking. We discuss why fluent AI output can feel convincing yet still be wrong—and why human judgment, context, and ethical responsibility remain essential.
The key takeaway: the future of strategy lies in human–AI collaboration. When organizations embrace the bright side of GenAI—while keeping humans firmly in the loop—they can unlock smarter, faster, and more creative strategies without losing the art of strategic thinking.
Key words
Generative AI, Digital Servitization, Strategic Acceleration, Human-in-the-Loop, Responsible Strategy