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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#10 Visa as a Service powered by AI
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Description:
In this episode, we unpack Visa’s strategic evolution from a card-centric network into a $40+ billion AI-enabled global payments platform. We explore how Visa transformed its core infrastructure into Visa as a Service (VaaS)—a modular, API-first architecture now delivering embedded solutions across payments, identity, fraud prevention, analytics, and open banking.
The conversation dives into how Visa moved from reactive AI—primarily used to support card transactions—to positioning artificial intelligence as the engine of its business. Today, AI drives real-time decisioning, predictive risk scoring, and hyper-personalized insights, turning Visa’s data and global reach into a platform of intelligent trust and secure digital commerce.
You’ll learn how Visa’s shift from a $21.8B card-transaction business in 2020 to a $40B+ AI-first platform by 2025 reflects the broader platformization of financial services—and what it means for fintechs, merchants, banks, and the future of embedded finance.
Keywords:
AI-Driven, Platformization, Visa as a Service, Embedded AI, Trust Infrastructure, Modular Payments, Predictive Risk