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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#16 From Turbines to Services – How Vestas Became a Global Energy Solutions Provider
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Description
In this episode, we dive into the strategic transformation of Vestas—once known purely as a wind turbine manufacturer—into a global leader in energy solutions and lifecycle services. We explore how, over the past decade, Vestas grew its service business into a €3.7B+ segment with a €36B+ backlog, offering predictive maintenance, multibrand servicing, lifetime extensions, and digital optimization across 150+ GW of turbines worldwide.
You’ll learn how Vestas moved from selling hardware to delivering outcomes—positioning services not just as a support function, but as the company’s most stable, high-margin growth engine. This episode illustrates what it takes to scale industrial services, build digital capabilities, and lead in the era of digital servitization.
Key words
Digital Servitization, Predictive Maintenance, Wind-as-a-Service, Multibrand O&M, Lifecycle Value, Energy Solutions, Platform Thinking