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The Digital Servitization Exchange Podcast
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
The Digital Servitization Exchange Podcast
#32 Ericsson’s Evolution: Competing Through Software, Services, and Platforms
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Description:
How does a 150-year-old telecommunications company stay competitive in the age of 5G, cloud computing, AI, and platform ecosystems? In this episode, we explore the Ericsson case and examine how the company transformed from a traditional network equipment supplier into a software- and services-driven technology leader.
We discuss Ericsson’s strategic pivot toward cloud-native infrastructure, AI-enabled network automation, enterprise 5G solutions, and global network APIs. The episode analyzes major moves such as the Vonage and Cradlepoint acquisitions, partnerships with AWS, Microsoft, and Google Cloud, and the creation of the Aduna network API marketplace.
Drawing on recent financial performance and competitive dynamics, we examine how Ericsson uses services, software, and ecosystem collaboration to build sustainable competitive advantages in a highly volatile and geopolitically complex industry.
This case provides key insights into digital transformation, platform strategy, and long-term value creation in the telecommunications sector.
Key Words:
Ericsson, 5G, Telecom Strategy, Digital Transformation, Network APIs, Cloud-Native Infrastructure, AI in Networks, Platform Business Model, Managed Services, Enterprise 5G, Vonage, Strategic Partnerships, Competitive Advantage