Makin Mighty Challenger Growth Podcast is for underdog brands trying to win customers, grow sales and stop shouting into an empty room.

Hosted by Simon Greenwood-Haigh, founder of Makin Mighty, it is a practical look at how selling actually works in food and drink.

Retail buyers. Distributors. Negotiation. Pricing. Rate of sale. Commercial strategy. Getting listed, staying listed and knowing what to do when growth stalls.

Expect straight conversations with founders, buyers and operators, alongside episodes where Simon pulls apart the sales processes big food businesses use and shows how smaller brands can use them too.

Before starting Makin Mighty, Simon spent six years inside a £16bn food business. Now he works fractionally with underdog food and drink brands that need commercial firepower without building a full sales team.

The basic belief behind the podcast is simple: sales isn't a dark art. It is a process. You can learn it.

If you're still doing most of the selling yourself, start here.

Follow the show so the next episode lands when it goes live.

Work out where you're stuck and how to get unstuck: www.mightymot.com