Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Podcasting since 2026 • 13 episodes
Makin Mighty: The Challenger Sessions
Latest Episodes
AI for Sales Teams Without Sounding Like a Bot | Craig (ex-Cheesies)
AI is everywhere in sales right now — and most of what people are doing either turns into spam, or it’s so complicated nobody uses it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with
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Season 1
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Episode 13
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32:30
How Superfoodio Drive Rate of Sale Once They’re Listed [NIRALI & JAG - SUPERFOODIO]
Getting listed is exciting. Staying listed is the hard bit.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of Superfoodio, about what really drives <...
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Season 1
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Episode 12
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29:19
How to Turn a 200-Year-Old Brand into a Challenger | Josh Daly (Grey Poupon)
How do you make a 200-year-old heritage brand behave like a modern challenger — without losing what made it famous?In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Josh Daly, who...
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Season 1
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Episode 11
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25:47
What “Good Enough” Actually Means for Early Brands | Simon & Scott
Early-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh a...
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Season 1
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Episode 10
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23:54
Looking Premium vs Being Premium | Simon & Scott
Loads of challenger brands describe themselves as “premium”. But premium isn’t a word you write in a strategy doc — it’s something you deliver, end to end.In this co-hosted episode of Makin Mighty: The Challenger Sessions
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Season 1
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Episode 9
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13:41