Makin Mighty Challenger Growth Podcast: Retail, sales and commercial thinking for underdog food and drink brands.
Makin Mighty Challenger Growth Podcast is for underdog brands trying to win customers, grow sales and stop shouting into an empty room.
Hosted by Simon Greenwood-Haigh, founder of Makin Mighty, it is a practical look at how selling actually works in food and drink.
Retail buyers. Distributors. Negotiation. Pricing. Rate of sale. Commercial strategy. Getting listed, staying listed and knowing what to do when growth stalls.
Expect straight conversations with founders, buyers and operators, alongside episodes where Simon pulls apart the sales processes big food businesses use and shows how smaller brands can use them too.
Before starting Makin Mighty, Simon spent six years inside a £16bn food business. Now he works fractionally with underdog food and drink brands that need commercial firepower without building a full sales team.
The basic belief behind the podcast is simple: sales isn't a dark art. It is a process. You can learn it.
If you're still doing most of the selling yourself, start here.
Follow the show so the next episode lands when it goes live.
Work out where you're stuck and how to get unstuck: www.mightymot.com
Makin Mighty Challenger Growth Podcast: Retail, sales and commercial thinking for underdog food and drink brands.
Latest Episodes
How to stay on shelf once you've won the listing | Stu Macdonald, founder of ManiLife
Getting on shelf is hard. Staying there is harder, and it is the bit nobody talks about.Stu Macdonald started ManiLife after meeting the Argentinian family who have grown his peanuts since day one. A decade on it is one of the most resp...
Series 2 starts 6 October: what's changed and what's coming
Series 2 starts on Tuesday 6 October.The podcast has a new name. The Challenger Sessions has gone, partly because it was trying a bit too hard for a man sat in a small office in St Helens, and partly because it told you nothing about wh...
Buyer Truth: What Retailers Want from Challenger Brands | Chris Otto (ex buyer)
What do retailers actually want from challenger brands — and what gets you ignored instantly?In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Chris Otto, who spent nearly 20 y...
AI for Sales Teams Without Sounding Like a Bot | Craig (ex-Cheesies)
AI is everywhere in sales right now — and most of what people are doing either turns into spam, or it’s so complicated nobody uses it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with
How Superfoodio Drive Rate of Sale Once They’re Listed [NIRALI & JAG - SUPERFOODIO]
Getting listed is exciting. Staying listed is the hard bit.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh speaks with Ja and Jag, founders of Superfoodio, about what really drives <...
