Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Episodes
5 episodes
Design Won’t Save Your Brand | The Basics Challenger Brands Ignore (Simon & Scott)
Design matters. But design cannot rescue a product or business that does not deliver.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner get into the uncomfortable truth fo...
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Season 1
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Episode 5
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26:04
Why Most Challenger Brands Don’t Deserve Their Confidence | Simon & Scott
A lot of early-stage brands feel world-class before they’ve actually proven anything.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott dig into a pattern we keep seeing:...
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Season 1
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Episode 4
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16:44
How Challenger Brands Find a Voice That Sells | Kevin Karaca (The House Outside)
Most food and drink brands say they’ve got a tone of voice but walk down any supermarket aisle and you’d struggle to tell them apart.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by
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Season 1
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Episode 3
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33:40
Building a Challenger Brand in a Brutal Category | Holy Moly
Chilled is one of the toughest places to build a food brand and most challengers don’t survive it.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh sits down with Gaz Booth, founder of Holy Moly, to...
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Season 1
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Episode 2
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27:49
