Voices of Leadership – The AIM/R Series
Voices of Leadership – The AIM/R Series is a special 18-episode collection featuring candid, powerful conversations with the leaders who are shaping the future of the manufacturers’ rep industry. Recorded live at the AIM/R Conference, each interview dives into the real stories behind leadership: the defining moments, the challenges, the habits, and the visions that drive this industry forward.
Hosted by Chris Atwell, Founder of Mindset-Conquest and a leadership & mindset coach to agencies across North America, this series brings you unscripted insights directly from the people on the front lines of growth, change, and innovation.
Across these short, high-impact episodes, you’ll hear leaders share:
- The pivotal moments that shaped who they are
- The toughest challenges they’ve overcome
- The habits and mindset shifts that elevated their leadership
- Their advice for the next generation of leaders
- Their vision for the future of the rep industry
Whether you’re an agency principal, a sales leader, or simply someone committed to becoming a stronger leader, this series offers wisdom, perspective, and inspiration from voices that rarely get spotlighted.
🎙️ New episodes released weekly
📍 Recorded live at AIM/R
🎧 Watch on YouTube or listen on your favourite podcast platform
Brought to you by Mindset-Conquest. Accelerating leadership, clarity, and growth for manufacturers’ rep agencies.
Voices of Leadership – The AIM/R Series
Scott Cooper, President of New England Sales Inc.
In this first episode of the Voices of Leadership – AIM/R Series, Chris Atwell sits down with Scott Cooper, President of New England Sales Inc. and a second-generation leader with nearly 40 years of experience in the manufacturers’ rep industry. Scott offers a grounded, humble, and deeply seasoned perspective on what it truly takes to lead with purpose over the long term.
Scott shares why leadership isn’t shaped by a single “aha” moment, but by a lifetime of experiences; watching his father lead, learning from other business owners, and being exposed to the realities of people, relationships, and decision-making. He opens up about navigating economic cycles, sticking to a plan under pressure, and balancing decisiveness with flexibility.
One theme that comes through clearly is Scott’s commitment to servant leadership. From simple daily habits like greeting every employee to the deeper belief that “if you take care of your people, they’ll take care of everything else,” Scott reveals the mindset that has guided his company forward for decades.
Chris and Scott also explore:
- The challenges and opportunities facing reps today
- How to maintain composure when the pressure is on
- Why asking for help is a superpower, not a weakness
- The importance of humility, presence, and staying in the moment
- Scott’s vision for the future as his agency enters its third generation
This conversation offers a rare behind-the-scenes look at the evolution of a leader who has grown through decades of change — and continues to grow today.
If you’re a leader in the manufacturers’ rep world (or on your own leadership journey), this episode delivers wisdom, clarity, and practical truth from someone who has lived it.
Chris Atwell is the Founder of Mindset-Conquest, a leadership and mindset coach working with manufacturers’ rep agencies across North America. He helps leaders strengthen their mindset, elevate their leadership, and create the clarity and structure needed to grow their business and their people.