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Binary Business - All Signal, No Noise
Binary Business is a 10–15 minute B2B podcast hosted by Will Guidry. Each episode breaks down one AI-era business decision into a clear binary choice using the ABCD framework. No fluff. No theory. All signal, no noise.
Episodes
18 episodes
BINARY BUSINESS WEEKLY - SHIP THE FUNNEL- EP BBW-1
Most consultants would tell you not to make the call I made this week.I shipped my entire business funnel — Stripe, MailerLite, Substack, six WordPress pages — in 72 hours instead of staging it across three weeks. Then I scored it again...
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BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17
I ran a 16-episode podcast experiment. It scored a 2/7.In this relaunch episode of Binary Business Weekly, I apply theBinary Decision Scorecard to my own failed podcast — publicly,honestly, and on the record. The score isn't pre...
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AI CURIOSITY OR POLICY BINARY BUSINESS EP BB-16
Encourage AI Curiosity or Enforce Policy? | Binary Business - BB-16Should AI adoption be driven by rules or exploration? This episode breaks down how audience maturity affects governance and when curiosity becomes chaos.Most com...
AI FOR NEW HIRES OR VETERANS BINARY BUSINESS EP BB-15
AI for New Hires or Veterans? | Binary Business - BB-15Who adapts faster to AI: new employees or experienced ones? This episode examines how tenure, expertise, and incentives affect AI adoption — and the answer might surprise you.
OPTIMIZE INDIVIDUALS OR TEAMS BINARY BUSINESS EP BB-14
Optimize Individuals or Optimize Teams? Binary Business - BB-14A company gave every employee an AI assistant. Individual output doubled. Six months later, project completion rates were down 15%. Everyone was faster. The company was slow...
TRUST AI OR HUMANS BINARY BUSINESS EP BB-13
Trust AI Outputs or Require Human Review? Binary Business - BB-13A hospital put a human review layer on every AI-generated patient summary. Six weeks later, reviewers were approving 97% without changes. One told me, "I stopped reading t...
CHANGE CULTURE OR TOOLS BINARY BUSINESS EP BB-12
Change Culture or Change Tools First? Binary Business - BB-12A company spent $1.2 million on an AI platform. Six months later, adoption was at 8%. The frontline employees built a workaround in Excel. They chose a spreadsheet over a mill...
AI FOR SPEED OR ACCURACY BINARY BUSINESS EP BB-11
AI for Speed or AI for Accuracy? Binary Business - BB-11A sales team cut their proposal turnaround from five days to four hours using AI. Then the client called: "This proposal has our competitor's name in it. Twice." Four hours. Two wr...
DEMOCRATIZE AI ACCESS OR GATE BINARY BUSINESS EP BB-10
Democratize AI Access or Gate It? Binary Business - BB-10A company gave everyone AI access on Monday. By Friday, someone asked it to write a termination letter for their own manager. It did. Very professional. HR found out when the empl...
STANDARD PROMPTS OR CUSTOM BINARY BUSINESS EP BB-09
Standard Prompts or Custom Workflows? Binary Business - BB-09A VP showed me their company's AI prompt library. Forty-seven prompts. Versioned. Color-coded. You know how many people actually used them? Three. And one was the VP who made ...
HUMAN JUDGEMENT OR AI BINARY BUSINESS EP BB-08
Human Judgment or AI Recommendations? Binary Business - BB-08A CEO made a $2 million acquisition decision in 40 seconds based on an AI recommendation. Six months later, it was a disaster. Turns out there's no training dataset for "this g...
EMPOWER EMPLOYEES OR PROTECT BINARY BUSINESS EP BB-07
Empower Employees or Protect Them? Binary Business - BB-07When you roll out AI to your team, do you hand them a sword or a helmet? Do you trust them to use the tool and make good decisions, or do you create guardrails to make sure they ...
TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06
Train Everyone on AI or Build Specialists? Binary Business - BB-06You've decided to bring AI into your organization. Now you need people who know how to use it. Do you train everyone on AI basics, or do you build a team of AI specialist...
CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05
Centralize AI Control or Let Teams Experiment? Binary Business - BB-05When AI enters your organization, you've got to decide who controls it. Do you centralize it under one team with clear governance and standards? Or do you let i...
AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04
AI for Executives or the Front Line? Binary Business - BB-04When you bring AI into your organization, you've got to decide where it shows up first. Do you give it to executives for better visibility and faster decisions? Or do...
REPLACE ROLES OR REDESIGN JOBS? BINARY BUSINESS EP BB 03
Replace Roles or Redesign Jobs? Binary Business - BB-03When AI can do 60% of someone's job, you've got a decision to make: eliminate the role entirely, or redefine what that person does. In this episode, I break down when to repla...
AUTOMATE WORK OR AUGMENT PEOPLE? BINARY BUSINESS EP BB-02
Automate Work or Augment People? | Binary Business #2 Should AI replace the work your people are doing, or should it make them better at doing it? In this episode, I break down when to automate work entirely versus when to augmen...
AUTOMATE OR WAIT? BINARY BUSINESS EP BB-01
Automate Work or Augment People? | Binary Business #2 Should AI replace the work your people are doing, or should it make them better at doing it? In this episode, I break down when to automate work entirely versus when to augmen...
