Ep. 41 - Why Online Reputation Management Matters More Than You Think Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 41 - Why Online Reputation Management Matters More Than You Think

January 06, 2026 • PodPopuli Media

In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn’t enough.
I explain practical steps for responding to negative reviews professionally, avoiding confidentiality pitfalls, and using feedback as a tool for improvement. You’ll also learn how positive community engagement can strengthen your online image and why ORM should become a weekly habit for every attorney.
If you’ve ever ignored your firm’s online reviews or assumed they don’t matter, this episode will show you why ORM is essential for protecting your reputation and driving growth.