The Law Firm Growth Professor Podcast
Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.
Episodes
61 episodes
Ep. 60 - Your SEO Plan Is Probably Too Complicated
In this episode of The Law Firm Growth Professor podcast, I break down one of the biggest mistakes law firms make with SEO: over planning instead of actually taking action.Too many firms get stuck waiting for the “perfect” SEO strategy, ...
Ep. 59 - What Negative Reviews Are Really Saying About Your Firm
In this episode of The Law Firm Growth Professor podcast, I’m talking about something most law firm owners try to avoid: negative reviews, online criticism, and the comments section.You’ve probably heard the advice, “Don’t feed the troll...
Ep. 58 - Why Most Law Firm Content Fails to Rank on Google
Most law firms are approaching SEO content the wrong way.They’re focused on publishing more instead of publishing better.In this episode of The Law Firm Growth Professor podcast, John Rizvi explains why deep, well-researched legal...
Ep. 57 - Hiring an SEO Agency: This Mistake Will Cost You Everything
If you’re hiring an SEO agency and the first question you ask is about certifications… you might already be making a costly mistake.In this episode of the Law Firm Growth Professor podcast, I break down why certifications in SEO don’t me...
Ep. 56 - The Silent SEO Problem Costing Your Law Firm
In this episode of the Law Firm Growth Professor podcast, I tackle one of the most overlooked—and costly—questions in law firm marketing: When is it time to walk away from your SEO agency?It’s easy to spot when things are clearl...
Ep. 55 - Why Your Law Firm Website Is Driving Clients Away
In this episode of The Law Firm Growth Professor, I break down one of the most overlooked factors in SEO — and one that can quietly cost your firm clients: user experience.You can have strong content, solid keyword strategy, and a...
Ep. 54 - Why Most Law Firms Get Keywords Completely Wrong
In this episode of The Law Firm Growth Professor, I break down one of the most misunderstood — and most misused — elements of SEO: keywords.Many law firms focus so heavily on keyword placement and volume that they lose sight of th...
Ep. 53 - The Law Firm Marketing Mistake That Slows Growth
In this episode of The Law Firm Growth Professor, I tackle one of the most common — and most misunderstood — questions law firms face when launching or refining their SEO strategy: Where should you actually be spending your marketing...
Ep. 52 - SEO Reality Check for Law Firm Growth
In this episode of The Law Firm Growth Professor, I break down how the 80-20 rule applies to your law firm’s SEO — and why most firms are focusing their time, money, and effort in the wrong places.The reality is that a small percentage o...
Ep. 51 - Why AEO and GEO Don’t Replace SEO
In this episode of The Law Firm Growth Professor, I break down two new terms that are suddenly everywhere in legal marketing conversations: AEO and GEO.Answer Engine Optimization and Generative Engine Optimization are being positioned as...
Ep. 50 - Why Your Law Firm Rankings Keep Changing
In this episode of The Law Firm Growth Professor, I tackle a concern that keeps many attorneys up at night: Why are my rankings suddenly changing — and should I panic?Google no longer rolls out a few large algorithm updates each...
Ep. 49 - The Five SEO Mistakes Law Firms Cannot Afford to Make
In this episode of The Law Firm Growth Professor, I break down the five SEO mistakes your law firm simply cannot afford to make.SEO is forgiving in many ways. You can make small missteps and recover. But there are critical errors that qu...
Ep. 48 - Why Your Law Firm SEO Might Not Be Delivering ROI
In this episode of The Law Firm Growth Professor, I answer one of the most frustrating questions attorneys ask after investing in SEO: Is this thing actually working?SEO doesn’t deliver overnight results, and anyone who promises...
Ep. 47 - Why Law Firm Growth Backfires Without the Right Systems
In this episode of The Law Firm Growth Professor podcast, I tackle a question that catches many attorneys off guard once their marketing starts working: What happens after the phones start ringing?Getting new clients through SEO...
Ep. 46 - The Keyword Mistake Most Law Firms Keep Making
In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.As long as the intern...
Ep. 45 - Why Most Law Firms Fail at SEO Before They Ever Start
In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?The ...
Ep. 44 - Why Ignoring SEO Could Cost Your Law Firm Big
In this episode of The Law Firm Growth Professor podcast, I flip the usual question on its head: What happens if you don’t invest in SEO? The shortanswer—nothing changes. You stay exactly where you are.If you’re happy with your current r...
Ep. 43 - Why You Should Audit Your SEO Every Week
In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputat...
Ep. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must Avoid
In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract. A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and ...
Ep. 41 - Why Online Reputation Management Matters More Than You Think
In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s re...
Ep. 40 - SEO Without the Overload – What Attorneys Really Need to Know
In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters. You don’t need to memorize thousands of Google signals or speak in ac...
Ep. 39 - If You Want to Grow, You Need SEO
In this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO. I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bed...
Ep. 38 - A/B Testing for Law Firms: The Secret Weapon You’re Probably Ignoring
In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.If you think you know what works in your law firm’s marketing - what headlin...
Ep. 37 - "Client Journey Mastery: The Secret to My 10-Figure Law Firm"
Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.In this episode, I share one of the key ...
