The Law Firm Growth Professor Podcast
Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.
Episodes
47 episodes
Ep. 46 - The Keyword Mistake Most Law Firms Keep Making
In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.As long as the intern...
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19:04
Ep. 45 - Why Most Law Firms Fail at SEO Before They Ever Start
In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?The ...
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17:43
Ep. 44 - Why Ignoring SEO Could Cost Your Law Firm Big
In this episode of The Law Firm Growth Professor podcast, I flip the usual question on its head: What happens if you don’t invest in SEO? The shortanswer—nothing changes. You stay exactly where you are.If you’re happy with your current r...
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21:23
Ep. 43 - Why You Should Audit Your SEO Every Week
In this episode of The Law Firm Growth Professor podcast, I explain why auditing your own SEO regularly is critical—even if you’ve hired an agency. Broken links, outdated content, and spam comments can damage your site’s performance and reputat...
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18:31
Ep. 42 - The Hidden Pitfalls in SEO Contracts Attorneys Must Avoid
In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract. A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and ...
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20:02
Ep. 41 - Why Online Reputation Management Matters More Than You Think
In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s re...
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20:58
Ep. 40 - SEO Without the Overload – What Attorneys Really Need to Know
In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters. You don’t need to memorize thousands of Google signals or speak in ac...
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19:31
Ep. 39 - If You Want to Grow, You Need SEO
In this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO. I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bed...
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19:23
Ep. 38 - A/B Testing for Law Firms: The Secret Weapon You’re Probably Ignoring
In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.If you think you know what works in your law firm’s marketing - what headlin...
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20:06
Ep. 37 - "Client Journey Mastery: The Secret to My 10-Figure Law Firm"
Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.In this episode, I share one of the key ...
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36:02
Ep. 36 - Building Authority in the Age of AI Overviews
In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible. When AI pulls answers from across the web, it’s more important than ever to build authority so your c...
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19:27
Ep. 35 - Branding That Connects: Making It Personal Without Crossing the Line
In this episode, I tackle one of the most important and most misunderstood aspects of law firm branding: how to make your brand personal without crossing ethical or professional lines.Too many lawyers hide behind logos, taglines, and tr...
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18:02
Ep. 34 - Being Human in the Age of Algorithms
In this episode, I zoom way out to look at the bigger picture - how far we’ve come as humans, and how fast technology has changed the way we think, work, and connect. From the discovery of fire to the invention of the Internet (which, if humani...
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18:58
Ep. 33 - The Long Game: Why Organic SEO Wins Every Time
In this episode, I dig deep into one of the most important but least glamorous sides of law firm marketing: organic SEO. It’s not fast, it’s not flashy, and it definitely isn’t easy. However, it is the only kind of growth that truly lasts.<...
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18:02
Ep. 32 - EEAT: The One Metric That Can Make or Break Your Law Firm’s Online Presence
In this episode, I dig into one of the most misunderstood concepts in SEO: EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Most law firms chase quick hacks and short-term SEO tricks, but EEAT is the real fo...
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19:44
Ep. 31 - Moving Targets: Why You Need to Be Thinking Beyond the Next Algorithm Update
In this episode, I tackle one of the most frustrating truths about digital marketing: the future is unpredictable. Google has over fourteen thousand ranking signals, AI is rewriting the playbook overnight, and every new updat...
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18:02
Ep. 30 - How to Future-Proof Your Firm Against Algorithm Chaos
In this episode, I dig into one of the biggest frustrations in digital marketing: the fact that no one really knows what’s coming next. Google has more than fourteen thousand ranking signals, AI tools are rewriting the playbook ove...
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19:01
Ep. 29 - What if the problem is not your agency and it is you?
In this episode, I wrap up my three-part series on digital marketing agencies with the toughest question of all: What if the problem isn’t your agency… what if it’s you?It’s never fun to look in the mirror and ask, “Am I standing in the...
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18:09
Ep. 28 - Is your marketing agency really doing it right?
Is your marketing agency really doing it right? In this episode, I dive deep into what separates a good agency from one that’s just burning through your budget. I share the exact traits to look for such as how they handle mistakes,...
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19:49
Ep. 27 - Is Your Marketing Agency Ripping You Off?
In this episode, I kick off a three-part series on digital marketing agencies with the question most lawyers are afraid to ask: Is my agency ripping me off?I break down the red flags that too many attorneys miss. From agencies hiding be...
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19:18
Ep. 26 - Is Your Branding Helping or Hurting Your Firm?
In this episode, I dive into one of the most common and most misunderstood questions I get from attorneys: Is your branding actually helping your firm, or is it quietly holding you back?For centuries, lawyers were locked into stale, par...
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19:32
Ep. 25 - Branding with Purpose: Why Your Story Matters
In this episode, I tackle one of the most overlooked questions in law firm marketing: Is your brand really creating a connection?Branding isn’t just about a logo, a tagline, or a polished website. It’s about making your story resonate w...
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19:31
Ep. 24 - Which Social Media Should I Use?
In this episode, I dive into one of the most common questions I get from attorneys: “Which social media platforms should I be using to promote my law firm?” And my answer? It depends.I know, I know.As attorneys, we know that som...
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19:07
Ep. 23 - Play the Long Game
In this episode, I get real about what it actually takes to grow a law firm from the ground up, through the setbacks, and into long-term success. If you’re looking for quick wins or overnight results, this isn’t the episode for you. But if you’...
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19:31
Ep. 22 - Show, Don’t Tell – The Marketing Shift That Actually Works
In this episode of The Law Firm Growth Professor Podcast, I’m taking on one of the most overused and least understood pieces of advice in marketing: show, don’t tell. If you’ve been throwing money into ads, rewriting your website f...
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