Ep. 40 - SEO Without the Overload – What Attorneys Really Need to Know Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 40 - SEO Without the Overload – What Attorneys Really Need to Know

December 23, 2025 • PodPopuli Media

In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters.

You don’t need to memorize thousands of Google signals or speak in acronym-heavy tech language to make SEO work for your firm. What you do need is clarity on your KPIs and a high-level understanding of how SEO impacts your bottom line.

I explain why most metrics in SEO reports are noise and why ROI—not clicks or likes—is the golden metric. You’ll learn the difference between white hat and black hat SEO, why great content is the foundation of success, and how to align your marketing strategy with your ideal client. I also share practical tips for working with SEO agencies, avoiding vanity metrics, and ensuring your campaigns deliver real results.

If you’ve ever felt overwhelmed by SEO terminology or wondered whether you need to become an expert to grow your firm online, this episode will show you why the answer is no—and what you should focus on instead.