Ep. 39 - If You Want to Grow, You Need SEO Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 39 - If You Want to Grow, You Need SEO

December 16, 2025 • PodPopuli Media

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO.

I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bedroom with just a laptop and cellphone to a 10,000-square-foot headquarters generating over $10 million annually.

I break down the truth about SEO metrics—why clicks, likes, and page views are just vanity numbers unless they lead to conversions and revenue.

I explain how to set clear KPIs before signing with an SEO agency, so you’re not just chasing traffic but building a pipeline that brings in paying clients. You’ll learn why most agencies focus on the wrong metrics and how to make sure your SEO strategy aligns with your real-world business goals.

If you’ve ever wondered whether SEO is worth the investment or how to measure its success, this episode gives you the roadmap.

Tune in to discover how mastering SEO can transform your law firm’s growth and why aligning your metrics with outcomes is the key to success.