Ep. 38 - A/B Testing for Law Firms: The Secret Weapon You’re Probably Ignoring Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 38 - A/B Testing for Law Firms: The Secret Weapon You’re Probably Ignoring

December 09, 2025 • PodPopuli Media

In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing.

If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again.

I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records.

I explain how A/B testing is like an eye exam for your marketing - "Option A or Option B?" - and how those tiny tweaks (like a button color or headline tone) can mean the difference between a new client and a lost lead.

You’ll learn what to test, how to test it, how to read the data, and why most digital agencies get it wrong.

More importantly, I’ll show you how A/B testing reveals something powerful: that your law firm’s growth doesn’t come from guessing - it comes from learning faster than the competition.

Tune in and learn how to turn marketing uncertainty into clarity, one smart test at a time.