Ep. 37 - "Client Journey Mastery: The Secret to My 10-Figure Law Firm" Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

All Episodes

The Law Firm Growth Professor Podcast

Ep. 37 - "Client Journey Mastery: The Secret to My 10-Figure Law Firm"

December 02, 2025 • PodPopuli Media

Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably.

In this episode, I share one of the key secrets behind growing my law firm from a humble beginning with just a laptop, a cellphone, and a spare bedroom in my house to generating over $10 million a year in revenues and operating from a 10,000 square foot headquarters with a team of 60 professionals.

One of the biggest factors in our growth is our fanatical focus on the client experience and their journey in the patent process.

I interview Moe Rizvi for this podcast.

Moe is a recognized expert in the industry on client experience that he has spent almost 20 years honing his craft at national brands such as Best Buy and Mattress Firm before turning his focus to law firms and is currently the Director of Client Experience at The Patent Professor®.

Together, we pull back the curtain on what a client journey is and how focusing on the client experience can directly drive massive revenue growth for law firms.

We discuss the importance of creating a positive client journey that fosters loyalty, referrals, and online reviews, which feed organic growth. We also highlight common pitfalls law firms face and provide actionable steps to improve the client journey, from intake to advocacy.

Tune in to learn how mastering the client journey can transform your law firm’s growth and hear firsthand how these strategies have led to my firm's incredible success.

Whether you're a seasoned attorney or just starting out, this episode offers valuable insights into building a thriving and client-centric law practice.