Ep. 36 - Building Authority in the Age of AI Overviews Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

All Episodes

The Law Firm Growth Professor Podcast

Ep. 36 - Building Authority in the Age of AI Overviews

November 25, 2025 • PodPopuli Media

In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible.

When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited.

I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key.

The goal isn’t to chase algorithms—it’s to consistently publish valuable insights that answer real client questions and build trust.

I also share how I learned to prioritize marketing channels that actually drive results, and why staying involved in your firm’s strategy is essential—even if you work with an agency.

My challenge to you:

What’s working for your firm right now? Which channels are worth your time? And how are you building authority in your niche?

Thanks for listening! Don’t forget to like, subscribe, and share. "