Ep. 35 - Branding That Connects: Making It Personal Without Crossing the Line Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 35 - Branding That Connects: Making It Personal Without Crossing the Line

November 18, 2025 • PodPopuli Media

In this episode, I tackle one of the most important and most misunderstood aspects of law firm branding: how to make your brand personal without crossing ethical or professional lines.

Too many lawyers hide behind logos, taglines, and tradition, afraid that showing personality means breaking decorum. But here’s the truth: your brand is more than your name or your website - it’s you. Your story, your passion, and the “why” behind what you do are what make clients trust you.

I share my own journey from a kid who dreamed of being an inventor to becoming a patent attorney - and how that personal connection to innovation built the foundation of my firm. I also break down how to align your motivations with your clients’ needs, use color psychology to attract your ideal audience, and why it’s okay (and even smart) to repel the wrong clients.

If you’ve ever felt like your firm’s branding looks professional but doesn’t feel like you, this episode will show you how to fix that - and build a brand that connects on a human level.

Tune in now and learn how to make your branding more authentic, personal, and powerful.