Ep. 34 - Being Human in the Age of Algorithms Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 34 - Being Human in the Age of Algorithms

November 11, 2025 • PodPopuli Media

In this episode, I zoom way out to look at the bigger picture - how far we’ve come as humans, and how fast technology has changed the way we think, work, and connect. From the discovery of fire to the invention of the Internet (which, if humanity were one year old, we’ve only had for about ninety seconds), I break down what this lightning-fast evolution means for your law firm’s marketing.

The truth is, our instincts haven’t evolved nearly as quickly as our tools. Our brains are overwhelmed by digital noise, flashing ads, and constant information overload. And in our rush to keep up with the machines, we’ve forgotten the one thing that truly makes our message stand out: our humanity.

I talk about how to bring that humanity back - through storytelling, honesty, vulnerability, and authentic communication. I share why your voice, your mistakes, and even your quirks are your most powerful marketing assets. And I explain how being real connects more deeply with clients than any algorithm ever could.

Tune in and discover how to make your firm’s marketing more human, more relatable, and more effective - because in the end, it’s not the machines we’re talking to. It’s people.