Ep. 33 - The Long Game: Why Organic SEO Wins Every Time Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 33 - The Long Game: Why Organic SEO Wins Every Time

November 05, 2025 • PodPopuli Media

In this episode, I dig deep into one of the most important but least glamorous sides of law firm marketing: organic SEO. It’s not fast, it’s not flashy, and it definitely isn’t easy. However, it is the only kind of growth that truly lasts.

I share why black-hat SEO is the digital version of cutting corners in court and how it might get you a quick win, but it’ll destroy your credibility in the long run. Then I walk you through how to build your marketing foundation the right way: by creating authentic, useful, and engaging content that plays to your strengths. Whether that means sharing a story from a courtroom, breaking down a tricky legal concept, or showing the passion behind what you do, I explain how to turn your real voice into your greatest SEO weapon.

You’ll learn practical steps to build trust with both Google and real people and how to create content that educates, entertains, and inspires action, without getting lost in keyword chaos. And most importantly, I talk about patience: why true results take months, not days, and how consistency always wins.

If you’re ready to stop chasing quick fixes and start building real authority, this episode will show you exactly how to do it — one piece of honest, human content at a time.