Ep. 32 - EEAT: The One Metric That Can Make or Break Your Law Firm’s Online Presence Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 32 - EEAT: The One Metric That Can Make or Break Your Law Firm’s Online Presence

October 28, 2025 • PodPopuli Media

In this episode, I dig into one of the most misunderstood concepts in SEO: EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Most law firms chase quick hacks and short-term SEO tricks, but EEAT is the real foundation of lasting success on Google and it can’t be bought, gamed, or faked.

I explain why EEAT matters more than almost any other metric, how Google measures it, and how your firm can build it over time. I use a simple analogy: EEAT is like rebar in concrete. Alone, it might not seem powerful, but when combined with the right content and strategy, it becomes the structure that holds your entire online presence together.

I also share how I built EEAT over the past 25 years with The Patent Professor®, from media appearances to community involvement, and why those real-world actions strengthen your digital footprint. You’ll learn why trust is at the center of everything Google values—and why it’s also the secret to long-term law firm growth.

Tune in and discover how to strengthen your firm’s reputation online and offline so that your marketing stands tall no matter how Google’s algorithms evolve.