Ep. 31 - Moving Targets: Why You Need to Be Thinking Beyond the Next Algorithm Update Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 31 - Moving Targets: Why You Need to Be Thinking Beyond the Next Algorithm Update

October 21, 2025 • PodPopuli Media

In this episode, I tackle one of the most frustrating truths about digital marketing: the future is unpredictable.

Google has over fourteen thousand ranking signals, AI is rewriting the playbook overnight, and every new update feels like aiming at a moving target you can’t even see.

No wonder most law firms are scrambling to keep up.

But here’s the secret: you don’t need to hit every target.

You don’t need to chase every signal. Instead, I show you how to build a marketing foundation that lasts no matter what Google or AI throws at us. I break down the three pillars of staying ahead—creating evergreen content, keeping it updated, and positioning yourself as a trusted thought leader - while also showing you how to balance long-term stability with short-term flexibility.

If you’re tired of chasing algorithms and want a smarter, calmer way to grow your law firm, this episode is for you.

Tune in and discover how to stop reacting to every algorithm update and start building a practice that thrives for years to come.