Ep. 30 - How to Future-Proof Your Firm Against Algorithm Chaos

In this episode, I dig into one of the biggest frustrations in digital marketing: the fact that no one really knows what’s coming next. 

Google has more than fourteen thousand ranking signals, AI tools are rewriting the playbook overnight, and every algorithm update feels like a moving target. 

No wonder so many law firms are scrambling.

But here’s the truth: you don’t need to chase every signal or predict the unpredictable. 

The real key is to build a foundation that lasts no matter what changes come down the pipeline. I break down the three pillars that matter most—creating evergreen content, keeping it updated, and positioning yourself as a thought leader. 

I also explain how to balance stability with the flexibility to pivot when necessary, so you stop reacting to every shake-up and start playing the long game.

If you’re tired of chasing algorithms and ready to focus on what really works, this episode is for you.

Tune in now and learn how to stop worrying about the next Google update and start building a marketing strategy that stands the test of time.