Ep. 26 - Is Your Branding Helping or Hurting Your Firm? Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 26 - Is Your Branding Helping or Hurting Your Firm?

September 16, 2025 • PodPopuli Media

In this episode, I dive into one of the most common and most misunderstood questions I get from attorneys: Is your branding actually helping your firm, or is it quietly holding you back?

For centuries, lawyers were locked into stale, partner-name-only branding. Even after the ABA relaxed its rules, many states clung to tradition, forcing firms into long, forgettable names that carried more weight than meaning. But today, we finally have the freedom to build brands that are clear, memorable, and client-focused.

I break down how to create branding that connects everything from choosing names and taglines to picking colors and fonts that align with your ideal clients. I share the lessons I learned rebranding my own firm as The Patent Professor®, why cohesion matters across every platform, and why consistency beats flashy gimmicks every single time.

Whether you’re a solo practitioner or running a 50-100 attorney shop, this episode will show you how to build a brand that strengthens trust, attracts the right clients, and sets your firm up for long-term growth.

Tune in now and learn how to make your branding a powerful asset and not a liability.