Ep. 24 - Which Social Media Should I Use? Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 24 - Which Social Media Should I Use?

September 02, 2025 • PodPopuli Media

In this episode, I dive into one of the most common questions I get from attorneys: “Which social media platforms should I be using to promote my law firm?” And my answer? It depends.

I know, I know.

As attorneys, we know that sometimes answers cannot be clear-cut. However, we all hate hearing "it depends".

But the truth is, your ideal clients aren’t all hanging out in the same digital spaces. Whether it’s LinkedIn, Facebook, Instagram, Reddit, or even Quora, each platform has its own strengths, quirks, and audience. I break down which ones are worth your time, which ones are worth your money, and how to tailor your strategy based on your firm’s goals and client personas.

If you’ve ever felt overwhelmed by the social media landscape or unsure where to start, this episode will help you cut through the noise and build a smart, sustainable strategy that fits your firm.