Ep. 22 - Show, Don’t Tell – The Marketing Shift That Actually Works Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 22 - Show, Don’t Tell – The Marketing Shift That Actually Works

August 19, 2025 • PodPopuli Media

In this episode of The Law Firm Growth Professor Podcast, I’m taking on one of the most overused and least understood pieces of advice in marketing: show, don’t tell.

If you’ve been throwing money into ads, rewriting your website for the tenth time, and still hearing crickets, the problem may not be what you’re doing - it’s how you’re doing it.

I break down the real meaning of “show, don’t tell” in a law firm marketing context and explain why telling people you’re “the best” is not only ineffective, it’s often impossible (and sometimes unethical).

Instead, I walk you through how to give prospective clients proof through valuable, relevant, and human content that actually connects.

In this episode, I cover:

• What “banner blindness” is and why most marketing dollars disappear into it
• How to demonstrate value without sounding like a bragging billboard
• Easy ways to create resources and stories that position you as the go-to attorney
• Why being human is your most powerful marketing strategy

If you’re ready to stop shouting into the void and start showing clients why you’re the right choice without gimmicks or hype then this episode will give you the blueprint.

Tune in, and let’s build your marketing around proof, not promises.