The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 21 - Beige is Bad – Why Playing It Safe Is Killing Your Law Firm’s Brand

August 12, 2025 • PodPopuli Media

In this episode of The Law Firm Growth Professor Podcast, I’m taking a stand against the single most common branding mistake law firms make: being beige.

I don’t just mean your website color palette (though that matters too). I’m talking about the kind of bland, inoffensive, personality-free content and branding that says absolutely nothing about who you are or why clients should choose you.

I share how I’ve built my firm’s identity visually, emotionally, and strategically around being bold, human, and unapologetically different. From my red walls and red coffee machine to the red cowbell I ring for every granted patent, I’m making a case for why your law firm should reflect your real personality, values, and energy and how beige branding actually repels the very clients you’re trying to attract.

In this episode, I get into:

• Why safe, sterile marketing is worse than bad marketing
• How emotion, color, and storytelling create connection and trust
• The dangers of outsourcing your voice without oversight
• Why “being human” is the most powerful thing you can do in legal marketing

If you’re tired of sounding like every other law firm in your market, or if you’ve ever wondered whether your website is helping or hurting your growth then this one’s for you.

Give it a listen, and let’s inject some life into your law firm’s message.