Ep. 20 - Is Your Content Killing Your Message? – How to Create Content That Actually Works Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 20 - Is Your Content Killing Your Message? – How to Create Content That Actually Works

August 05, 2025 • PodPopuli Media

In this episode of The Law Firm Growth Professor Podcast, I’m pulling back the curtain on a mistake I see far too many law firms make and one I’ve made myself in the past: relying on content that looks polished but completely misses the mark.

I talk about why even the best SEO in the world can’t save content that doesn’t connect, and how to fix it. Whether you’re writing your own blog posts or outsourcing everything to a content agency, this episode will help you figure out what your message should be doing and what it absolutely shouldn’t. I also share my personal strategies for creating content that entertains, educates, and invites your audience to take the next step.

I’ll walk you through how I think about tone, emotion, storytelling, and the subtle difference between being informative and being unforgettable. And if you’ve ever wondered whether your content is working as hard as you are, this episode will give you the clarity (and confidence) to course-correct.

In this episode, I share:

• How I match content tone to my ideal client base

• The biggest traps lawyers fall into with writing and how to avoid them

• Why emotion matters just as much as logic in law firm marketing

• What I look for in a content writer and why voice and values matter

• How I’ve made my content a true extension of who I am as a lawyer and human being

If you’ve ever felt like your content is falling flat, or if you’re not sure what kind of voice your firm should have online, this one’s for you.