The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 19 - Who Needs SEO, Anyway?

July 29, 2025 • PodPopuli Media

In this episode, I tackle a question I hear all the time: “If SEO is so important, why are you always so skeptical about it?”

I get it - SEO can feel like a black box, full of promises and very few guarantees.

But here’s the truth: I do believe in SEO. I just don’t believe in the hype, the hacks, or the hollow promises.

Join me as I break down the real value of SEO for law firms, why it’s still essential in today’s digital landscape, and how to separate the pros from the pretenders.

I’ll share insights from Google’s own John Mueller, explain why “clicks” aren’t the metric you should be chasing, and reveal the red flags to watch for when hiring an SEO agency.

If you’ve ever wondered whether SEO is worth the investment - or how to do it right without getting burned - this episode is for you.

Let’s cut through the noise and talk about what actually works.