Ep. 18 - What’s Google Really Looking For? – SEO Secrets from a Leaked Internal Document Artwork

The Law Firm Growth Professor Podcast

Welcome to The Law Firm Growth Professor Podcast!I’m John Rizvi, The Law Firm Growth Professor®.My journey began with just a laptop, a cellphone, and a spare bedroom. Client meetings? They happened at Starbucks and McDonald’s. Today, my firm, The Patent Professor®, generates over $10 million in annual revenue, operates from a 10,000-square-foot headquarters, and is powered by a team of 60+ professionals.What I’ve learned along the way is this: scaling a successful law firm is never an accident. Law is a profession, but it’s also a business - one that demands a clear strategy and a game plan for sustainable growth.On this podcast, I’ll share the proven strategies that transformed my law firm, covering digital and offline marketing, referral relationships, intake and sales, and law firm operations. I also sit down with successful lawyers and industry experts to uncover their best-kept secrets for building and scaling a thriving firm.If you’re ready to take your law firm to the next level, you’re in the right place.Let’s get to work.

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The Law Firm Growth Professor Podcast

Ep. 18 - What’s Google Really Looking For? – SEO Secrets from a Leaked Internal Document

July 22, 2025 • PodPopuli Media

In this explosive episode of The Law Firm Growth Professor Podcast, I unpack a recent internal document leak from Google that reveals the search engine’s true ranking priorities - and what it actually takes to get your law firm noticed online.

Spoiler: It's not about chasing perfection or stuffing keywords. Drawing on ancient Greek philosophy and modern SEO science, I explains why writing for humans, not algorithms, is the only winning strategy. You’ll learn how Google’s 14,000+ ranking signals work (or don’t), what “E-E-A-T” really means, and why obsessing over page-one rankings might be hurting more than helping.

If you're tired of vague SEO advice and want a straight-shooting, ethical roadmap for growing your firm's online presence, this is your must-hear guide.

Highlights:
• What the Google leak really said—and why it matters
• How to avoid SEO traps that tank your rankings
• Why “trust” beats “traffic” every time
• 5 simple, timeless tactics to win with Google—ethically

Subscribe now to outsmart the algorithm and grow your law firm with integrity.