Positioning yourself as a lawyer

If your practice is too broad, everything feels harder — from marketing and visibility to attracting the right clients.

In this episode of The Pathway to Partnership Podcast, Cecilia Poullain explores why many women lawyers struggle with positioning — and how trying to “do everything” often leads to vague branding, boring LinkedIn posts and missed opportunities.

Cecilia explains:

• What happens when your positioning is too broad — and why clients and referrers don’t come
• How clearer positioning makes marketing, confidence and client development easier
• The risks of being too narrow — and how to avoid boxing yourself in
• Different ways to position yourself, including audience-based, problem-based and phased approaches

This episode is about finding the balance between focus and flexibility — so you can build a strong reputation, attract the right work and grow your career in a way that feels sustainable and authentic.

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