Sustainable Business Development

Business development doesn’t have to feel exhausting, awkward or based on luck.

In this episode of The Pathway to Partnership Podcast, Cecilia Poullain breaks down how women lawyers can build a clear, reliable system for attracting work — without trying to do everything.

Starting with a simple story about two lawyers who took very different approaches to relationship-building, Cecilia explains why much of your work is likely already coming from closer than you think — often from inside your own firm — and how focusing on the right relationships makes marketing far easier and more effective.

You’ll learn:

• Why many women lawyers dislike marketing — and the biggest mistake they make
• How to identify where your work actually comes from and focus your energy there
• Why relationship-building inside and outside your firm matters more than visibility alone
• How to use the “know, like, trust” funnel to create a sustainable marketing system

This episode is about replacing scattered effort with focus — so business development becomes simpler, more natural and far more effective over time.

— CONNECT WITH ME — 

Download my free guide here:   "How to make partner in a law firm"