Sales conversations without fear

Sales conversations can feel intimidating — especially when you feel judged, unsure of your credibility, or uncomfortable “selling” yourself.

In this episode of The Pathway to Partnership Podcast, Cecilia Poullain breaks down why sales feels so difficult for many women lawyers — and how to approach it in a way that feels natural, credible and confident.

Using a powerful coaching story and real-life examples, Cecilia explains the emotional traps around sales, the double bind women often face, and why confidence can collapse when objections arise. She then shares a simple four-step structure for sales conversations that works whether you’re pitching formally, meeting for coffee or speaking to a referred client.

You’ll learn how to:

• Reframe sales as a professional conversation, not self-promotion
• Balance deep listening with showing up as an expert
• Establish credibility without being aggressive
• Handle objections — including price — with confidence
• Stay in control of next steps instead of leaving conversations open-ended

This episode gives you a practical framework to approach sales conversations calmly and effectively — so bringing in clients feels aligned, professional and sustainable.

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