Brand Crimes + Other Offenses
Brand Crimes & Other Offenses is the cultural court where strategy meets misconduct.
Each week, host Sasha Monique, brand architect and creative strategist, investigates a new case from the world of branding, marketing, and modern commerce. Through forensic deep dives, cultural analysis, and sharp behavioral insight, she dissects why brands succeed, why they crash, and why some decisions should qualify as strategic felonies.
From iconic rebrands and PR disasters to psychological frameworks, cultural trends, and confessions from founders, Sasha brings street-luxe intelligence, razor-sharp commentary, and unapologetic clarity to every episode.
Part investigation.
Part education.
Part creative therapy session.
All precision.
Whether you're a CMO, a founder, a strategist, or a culture lover, this is where you come to understand the world of brands through a smarter, sharper, more culturally relevant lens.
Brand Crimes + Other Offenses
Latest Episodes
The $53,000 Question: Why Your Influencer Strategy Just Became a Legal Liability
You think your influencer campaign is working.The FTC thinks it’s a liability.Right now, brands are running influencer programs like it’s still 2019… loose contracts, vague disclosure, no monitoring, no documentation. Meanwhile, e...
Marketing’s Extinction Event: The Middle Layer Is Collapsing
What’s happening in marketing right now is not a “future of AI” conversation. It’s not a trend. It’s not something to casually keep an eye on.It’s already happening.Teams are being restructured because the math no longer works. No...
Platform Dependency: Why Building on Instagram Is a Brand Risk
In this episode of Brand Crimes & Other Offenses, Sasha Monique opens a case file on one of the most expensive mistakes creators, founders, and online businesses are still making in real time: building their entire business on platforms the...
Stanley’s Quencher Trap: When Viral Product Hype Becomes a Brand Liability
In this case file of Brand Crimes & Other Offenses, Sasha Monique examines Stanley’s Quencher phenomenon and the strategic risk that appears when viral product success is mistaken for brand strength.Stanley, founded in 1913 ...
Brand Identity: How to Tell If Yours Is Working
In this episode of Brand Crimes & Other Offenses, Sasha Monique opens a different kind of case file.Instead of dissecting a single brand crime, this episode acts as a forensics report: a rapid-fire Q&A covering the strat...