Brand Crimes + Other Offenses
Brand Crimes & Other Offenses is the cultural court where strategy meets misconduct.
Each week, host Sasha Monique, brand architect and creative strategist, investigates a new case from the world of branding, marketing, and modern commerce. Through forensic deep dives, cultural analysis, and sharp behavioral insight, she dissects why brands succeed, why they crash, and why some decisions should qualify as strategic felonies.
From iconic rebrands and PR disasters to psychological frameworks, cultural trends, and confessions from founders, Sasha brings street-luxe intelligence, razor-sharp commentary, and unapologetic clarity to every episode.
Part investigation.
Part education.
Part creative therapy session.
All precision.
Whether you're a CMO, a founder, a strategist, or a culture lover, this is where you come to understand the world of brands through a smarter, sharper, more culturally relevant lens.
Episodes
9 episodes
The $53,000 Question: Why Your Influencer Strategy Just Became a Legal Liability
You think your influencer campaign is working.The FTC thinks it’s a liability.Right now, brands are running influencer programs like it’s still 2019… loose contracts, vague disclosure, no monitoring, no documentation. Meanwhile, e...
Marketing’s Extinction Event: The Middle Layer Is Collapsing
What’s happening in marketing right now is not a “future of AI” conversation. It’s not a trend. It’s not something to casually keep an eye on.It’s already happening.Teams are being restructured because the math no longer works. No...
Platform Dependency: Why Building on Instagram Is a Brand Risk
In this episode of Brand Crimes & Other Offenses, Sasha Monique opens a case file on one of the most expensive mistakes creators, founders, and online businesses are still making in real time: building their entire business on platforms the...
Stanley’s Quencher Trap: When Viral Product Hype Becomes a Brand Liability
In this case file of Brand Crimes & Other Offenses, Sasha Monique examines Stanley’s Quencher phenomenon and the strategic risk that appears when viral product success is mistaken for brand strength.Stanley, founded in 1913 ...
Brand Identity: How to Tell If Yours Is Working
In this episode of Brand Crimes & Other Offenses, Sasha Monique opens a different kind of case file.Instead of dissecting a single brand crime, this episode acts as a forensics report: a rapid-fire Q&A covering the strat...
The 12-Month Trap: How Lululemon’s Predictability Crisis Reveals Every Brand’s Product Development Dilemma
In this episode of Brand Crimes & Other Offenses, Sasha Monique opens a case file on Lululemon’s September 2025 earnings call, where CEO Calvin McDonald admitted the quiet part out loud:“We’ve become too predictable.”And if yo...
Bad Bunny and the Industry Crimes He Refused to Commit
In this episode of Brand Crimes & Other Offenses, Sasha Monique breaks down the Bad Bunny halftime show as a masterclass in brand strategy, category ownership, and cultural authority.This is a behavioral analysis of the seven ...
The 7 Deadly Sins That Kill Brands Slowly
Most brands don’t collapse from one catastrophic mistake. They fade from small branding and strategy errors repeated over time.In this episode of Brand Crimes and Other Offenses, Sasha Monique breaks down the seven most common brand stra...
Identity Fraud: Understanding Why Rebrands Fail
Identity Fraud: Understanding When and Why Rebrands FailIn this episode of Brand Crimes and Other Offenses, Sasha Monique breaks down why so many rebrands fail — and why the problem is almost never the logo. If you’re a f...