Brand Crimes + Other Offenses
Brand Crimes & Other Offenses is the cultural court where strategy meets misconduct.
Each week, host Sasha Monique, brand architect and creative strategist, investigates a new case from the world of branding, marketing, and modern commerce. Through forensic deep dives, cultural analysis, and sharp behavioral insight, she dissects why brands succeed, why they crash, and why some decisions should qualify as strategic felonies.
From iconic rebrands and PR disasters to psychological frameworks, cultural trends, and confessions from founders, Sasha brings street-luxe intelligence, razor-sharp commentary, and unapologetic clarity to every episode.
Part investigation.
Part education.
Part creative therapy session.
All precision.
Whether you're a CMO, a founder, a strategist, or a culture lover, this is where you come to understand the world of brands through a smarter, sharper, more culturally relevant lens.
Brand Crimes + Other Offenses
Bad Bunny and the Industry Crimes He Refused to Commit
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Brand Crimes & Other Offenses, Sasha Monique breaks down the Bad Bunny halftime show as a masterclass in brand strategy, category ownership, and cultural authority.
This is a behavioral analysis of the seven industry “crimes” Bad Bunny was expected to commit and how refusing them is exactly what built a $100+ million brand empire.
From infrastructure over virality to political positioning, cultural specificity, and strategic scarcity, this episode dissects what most artists and founders get wrong and how to build a brand that owns its category instead of chasing relevance.
If you’re a founder, artist, or cultural brand trying to scale without selling out, this case file is required listening.
00:00 Introduction to Brand Crimes
00:37 The Bad Bunny Case Overview
02:10 Crime 1: Chasing Visibility Before Infrastructure
04:45 Crime 2: Using Collaboration to Assimilate
07:15 Crime 3: Choosing Short-Term Revenue Over Long-Term Ownership
10:30 Crime 4: Partnering to Elevate Status
13:31 Crime 5: Elevating Community Over Self
17:42 Crime 6: Staying Neutral on Politics
20:33 Crime 7: Diluting Cultural Specificity
24:36 Conclusion and Framework for Avoiding Crimes