Tour Operator Growth Podcast
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast
Latest Episodes
How Tour Operators Should Optimize Their Google Business Profile
Most operators use only about 30% of what Google gives them, and your Google Business Profile is often the first thing a traveler sees before they book. In this episode of the Tour Operator Growth Podcast, Nikki and Greg break down...
Why Most Tour Operators Get GA4 Wrong
Do you actually know what's driving your bookings? Not "traffic is up," but which channel, which page, which campaign? In this episode of the Tour Operator Growth Podcast, Nikki and Greg dig into Google Analytics 4 and why having it installed i...
Should Tour Operators Still Blog in the Age of AI?
If AI is handing travelers the answers before they ever reach your website, why would any tour operator still bother blogging? In this episode of the Tour Operator Growth Podcast, Nikki and Greg make the case that content matters more now than ...
The Lifetime-Value Playbook: Repeat Bookings, Referrals, Merch & UGC
A happy guest who walks away with just a memory is a marketing opportunity that didn't compound. The operators winning right now turn one trip into repeat bookings, referrals, walking billboards, and content that sells future trips.In th...
How to Build a Review Engine Guests Actually Want to Use
90% of travelers read reviews before booking, yet most great trips never turn into a single review. Why? Timing.In this episode of the Tour Operator Growth Podcast, Nikki and Greg open the Sharing stage of the Resmark Growth Engine and b...