Tour Operator Growth Podcast
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast
Latest Episodes
How Much Should You Spend on Marketing and Booking Software?
How much should you be spending on marketing? And on your booking software?Scott Riddell talks with tour operators every day, and price is the question he hears most. In this episode, Nikki and Greg ask him to answer it for the whole ind...
How One Client Grew Revenue 80% With Less Traffic
Everyone thinks they need more traffic. Most operators actually have a conversion problem, and fixing it is the cheapest growth you can get.In this episode, Nikki and Greg pull back the curtain on two of ResmarkWeb's newest programs: ou...
AI That Actually Knows Your Tour Business with Kelsey Tonner
Most tour operators using AI are getting generic, mediocre results, and the fix isn't a better prompt. It's better context. In this episode of the Tour Operator Growth Podcast, Nikki sits down with Kelsey Tonner, founder of Guest Focus, who has...
How to Choose Booking Software That Fits How You Actually Operate, with Devin Spann
Every booking platform looks great in the demo, so how do you find the one that won't fall apart at real volume? In this episode of the Tour Operator Growth Podcast, Nikki and Greg sit down with Devin Spann, who spent years on Resmark's product...
How Travelers Actually Compare Tour Companies
Would you rather book the tour with 219 reviews at 4.7 stars, or the one with 12 reviews at a perfect 5.0? In this episode of the Tour Operator Growth Podcast, Nikki and Greg play a round of "would you rather" with real booking sce...