Tour Operator Growth Podcast
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
Powered by Resmark.
Episodes
19 episodes
Building an Adventure Tour Company People Come Back To for 20 Years with Dan Oberlatz of Alaska Alpine Adventures
What makes a tour feel truly transformational? And how do you build an experience guests never stop talking about?In this episode, Nikki sits down with Dan Oberlatz, founder of Alaska Alpine Adventures, to talk about building one of Ala...
Build a Checkout Flow That Actually Closes the Sale
You did the hard work — they clicked Book Now. So why are so many of them dropping off before they finish? In Part 2 of the Booking Stage, Nikki, Greg, and Brandon Lake dig into what happens after the click: the checkout flow, mobile experience...
3 Tour Page Fixes That Drive More Bookings
Your tour pages are the 15-second preview that decides whether a visitor becomes a booking or bounces. In this episode, Nikki and Greg are joined by returning guest Brandon Lake to kick off the Booking Stage of the Resmark Growth Engine, starti...
Why Tour Operators Lose Bookings Without Clarity
What actually makes someone choose your tour over everyone else?In this episode, we bring on Katja from the Resmark team, who works hands-on with tour operators every day, to break down what’s really happening in the Planning stage. We ...
Why the Best Tour Marketing Feels Like a Conversation
Most tour operators focus on looking professional.But that’s not always what makes you stand out when every option looks good.In this episode, we sit down with Stephanie from Sunny Cove Kayaking, an operator with nearly two deca...
How Retargeting Ads Bring Tour Guests Back to Book
You’re already getting traffic to your website. The problem is most of those visitors leave and never come back.In this episode, we break down how retargeting ads help tour operators stay in front of those potential guests and turn misse...
Lead Nurturing & Ongoing Emails: How Tour Operators Turn Leads Into Bookings
You’re already getting leads. People are visiting your website, downloading your guides, and checking availability. But most of them never book because there is no real follow-up system in place.In this episode, we break down how to tur...
How Lead Magnets Turn Traffic Into Bookings
Most travelers don’t book the first time they visit your website. So what happens when they leave? In this episode, we break down how tour operators can capture leads, stay top of mind, and turn lost traffic into future bookings using powerful ...
Why Your Website Isn’t Converting (And How to Fix It)
Most tour operators think they need more traffic. But what if the real problem is your website isn’t converting the traffic you already have? In this episode of The Tour Operator Growth Podcast, we break down how to turn your website into a boo...
Inside Your Ideal Customer’s Mind: Why Tours Get Booked
Most tour operators think about marketing from their own perspective. But what actually happens inside the mind of a traveler when they start dreaming about a trip?In this episode of the Tour Operator Growth Podcast, we flip the perspec...
How Tour Operators Build Marketing That Works for Decades
Grand Canyon Expeditions has been guiding trips through the canyon since 1964. Over the years, their marketing has evolved from print ads and travel shows to SEO, social media, and digital campaigns.In this episode of the Tour Operato...
How to Use OTAs Without Letting Them Run Your Business with Expedition Kanab
Are OTAs helping your tour business grow or taking control of your bookings?In this episode of the Tour Operator Growth Podcast, we talk with Rhees Jackson, owner of Expedition Kanab in Southern Utah, about how he uses OTAs without rely...
Why Most Tour Operators Ignore Local Partners with Josh Oakes
Many tour operators rely heavily on OTAs or website bookings and overlook one of the most powerful growth channels available to them: local partnerships and reseller networks.In this episode of the Tour Operator Growth Podcast, we sit d...
Why Social Media Is Critical for Tour Operators
Social media is not just a place to post photos. For tour operators, it is one of the most powerful tools in the Dreaming Stage of the Growth Engine.In this episode of the Tour Operator Growth Podcast, we break down why social media mat...
Paid Ads for Tour Operators: When to Use Them (and When Not To)
Paid ads can help you grow faster or waste money very quickly.In this episode of the Tour Operator Growth Podcast, we break down how paid ads actually work for tour operators and why they often feel risky or unpredictable.This c...
Why SEO Is the Foundation of Tour Business Growth
SEO is not a tactic. It is the foundation of how guests find you.Before someone is ready to book a tour, they are dreaming. They are researching destinations, exploring options, and gathering ideas. If your business does not show up in t...
The 5 Stages Every Tour Business Must Build to Grow with Brandon Lake
Most tour operators try to grow by fixing random problems as they pop up.More ads. A new booking tool. Better reviews. Maybe SEO next.The problem is not effort. It’s structure.In this episode of the Tour Operator Growth Pod...
What the AI Buying Journey Looks Like for Tour Customers Today
AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour.In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour resea...
Why Tour Operators Need to Be Everywhere Their Guests Are
Most tour bookings do not come from one place, and that is exactly where many tour operators get stuck.Guests discover tours across Google, review sites, OTAs, social media, AI tools, email, and even offline channels like brochures and h...