Tour Operator Growth Podcast
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast
Why Tour Operators Need to Be Everywhere Their Guests Are
Most tour bookings do not come from one place, and that is exactly where many tour operators get stuck.
Guests discover tours across Google, review sites, OTAs, social media, AI tools, email, and even offline channels like brochures and hotels. If you are only focused on one channel, you are likely missing bookings you never even see.
In this first episode of The Tour Operator Growth Podcast, we break down omnipresence marketing for tour operators. What it really means, why it matters, and how to approach it without trying to do everything at once.
You will learn:
- How guests actually find and choose tour operators today
- Why your website is the foundation of every booking channel
- Which channels matter most at different stages of growth
- How to stay visible without overwhelming your team or budget
- Why consistency matters more than being everywhere at once
Whether you run walking tours, day trips, or multi-day experiences, this episode will help you understand where bookings really come from and how to build a system that supports growth instead of chaos.
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If you are enjoying the podcast, it would mean a lot if you left a quick review on Apple Podcasts or a rating on Spotify. It helps more tour operators find the show and keeps it growing.
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Want to learn more or talk through your tour business growth?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com
00:00 - What is this podcast and who is it for?
02:05 - What does omnipresence mean for tour operators?
05:00 - Where do tour bookings actually come from?
08:10 - Why is your website the foundation of all bookings?
12:00 - Do tour operators need to be on every marketing channel?
15:30 - What free or low-cost channels should tour operators start with?
19:40 - How do guests research tours before they book?
24:10 - How does omnipresence help you show up in AI search?
30:20 - What is the easiest way to start being more visible?