Tour Operator Growth Podcast
The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.
Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.
This podcast was built from that exact reality.
The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.
We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.
The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.
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Tour Operator Growth Podcast
Why Social Media Is Critical for Tour Operators
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Social media is not just a place to post photos. For tour operators, it is one of the most powerful tools in the Dreaming Stage of the Growth Engine.
In this episode of the Tour Operator Growth Podcast, we break down why social media matters more than ever for tour and activity businesses. You are not just competing with other tour companies. You are competing with cat videos, workout tips, and everything else fighting for your customer’s attention.
We cover how the algorithm actually works, why video outperforms static posts, what makes people stop the scroll, and how tour operators can build a repeatable system for consistent content. If social media feels overwhelming or like it is not producing results, this episode will help you rethink your strategy.
If your ideal customers are on social media, your business needs to be there too.
🚀 Take the Growth Engine Assessment to find out where you might need to improve:
https://www.resmarksystems.com/growth-engine-survey
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📈 Want Help Growing Your Tour Business?
Visit https://www.resmarkweb.com
Book a call: https://www.resmarkweb.com/request-quote
Call or text us directly: 385-449-4079
Email Nikki: nikki@resmarksystems.com
00:00 Why Social Media Is Critical for Tour Operators
04:15 You Are Competing With Cat Videos
08:40 How Social Media Fits Into the Dreaming Stage
13:05 How the Social Media Algorithm Actually Works
18:10 The First 3 Seconds and Stopping the Scroll
23:20 Why Video Outperforms Static Posts
28:45 Content Ideas Tour Operators Can Use Today
34:30 Behind the Scenes and Micro Education Content
40:15 Guest Moments That Drive Engagement
46:10 Scheduling Tools, Retargeting, and Final Strategy