I just hosted the largest AI event in history. What I learned about AI adoption - Igor Pogany

Igor Pogany just hosted the largest AI event in history — 600,000+ people — and grew a 400K+ channel teaching mid-career professionals how to actually use AI.

So I asked him the obvious question: what did running it all teach you about using AI? His answer isn't about prompts or the newest tool. It's about context: stop treating AI like a vending machine, start feeding it your context, and use it to amplify the expertise you already have instead of trying to reinvent yourself.

Igor Pogany — founder of The AI Advantage and now partnered with Tony Robbins and Dean Graziosi — teaches mid-career professionals (average age 50+) how to master AI instead of fearing it. We get into the practical playbook: why you should amplify your existing expertise instead of reinventing yourself, how to give AI enough context that it stops people-pleasing and hands you opinions you can trust, the two-rule test for avoiding AI slop, how to grow an audience by matching your viewer's worldview, and the "company brain" he uses to run a 50-person media company on AI.

In this episode:

• Why you should amplify your existing expertise with AI instead of reinventing yourself

• How to give AI enough context that it stops people-pleasing and tells you the truth

• The two rules for avoiding AI slop (never go 0 to 1, always seed it)

• How to grow an audience by matching your viewer's worldview — and what a thumbnail really is

• Why social media is networking at scale — and how Igor ended up working with Tony Robbins & Dean Graziosi

• The "company brain" and Alfredo Hub setup Igor uses to run a 50-person company on AI

Chapters:

0:00 The world's largest AI event (intro)

2:50 Who Igor helps: mid-career pros vs AI anxiety

4:10 Amplify what you do — don't reinvent yourself

6:18 The fastest first win: photograph your fridge

7:41 Using AI for decisions you can trust

8:36 Context: how to stop AI people-pleasing

13:25 Creating content with AI — without the slop

15:17 The real skill: turning chaos into content

17:30 Match your audience's worldview

19:07 Grow an audience: networking at scale

23:26 Compacted knowledge = time travel

25:47 The Alfredo Hub: one place for every AI tool

29:23 Company brain: a shared source of truth

Guest: Igor Pogany, Founder @ The AI Advantage. Igor Pogany is the founder of The AI Advantage, one of the most-watched practical-AI channels on YouTube (400K+ subscribers), and Head of AI Education for the AI Advantage program he runs with Tony Robbins and Dean Graziosi. He teaches professionals how to use AI to save time and amplify the expertise they already have.

Connect with Igor: https://www.linkedin.com/in/igorpogany/

Connect with Vlad:

• LinkedIn: https://www.linkedin.com/in/vladeziegler/

• YouTube: https://www.youtube.com/@aiwithvlad

• Work with Vlad (Elements Agents): https://www.elementsagents.com/

• Come on the show: https://cal.com/vladimirelements/podcast-intro-call

—

Business AI Explained is a podcast for founders and GTM teams on how AI creates real business impact — real examples, real constraints, lessons from AI in production. Hosted by Vlad de Ziegler, founder of Elements Agents.

Transcript

SPEAKER_01 0:00

You just organize the largest AI event in history with over six hundred thousand participants. What are the different challenges and single reason why they're actually joining a program today? So if you can add at the very beginning stuff to your memories or work inside of projects and creating files that you attach to the projects with context on yourself, if you do these things, it's gonna transform your experience. My main recommendation would be having a database that stores everything on a soft base. That is really the big biggest unlock with a hub like this, and then something to store it on or something to host, which I use Vercell for the hosting and Cloudflare for the domain. Do you consider this to be company brain? How do you define a company brain? And do you think companies should start using company brains? Mr. Igor Bogani, thanks so much for having me at your place here in Lisbon. You are the founder of AI Advantage. You just organized the largest AI event in history with over 600,000 participants. How are you feeling? I'm feeling fantastic. So, you know, with my partners in Avantage, Tony Robinson being Rassiosi, the goals of online marketing and knowledge transfer on the internet. Uh we organized a summit and we basically told people that, hey, look, AI is here and it's happening. And now you have a choice. You can either go about your life the way you are, or you engage with it and use it to save time and gain massive leverage in your life, your business. Whatever you want to do with that time is to you. But what we do is we show them how to get that time back. And that was the idea behind the whole summit. And we spend multiple days basically showing them different ways to achieve those results. That's what we do. In this episode, I am very excited to unwrap a couple of the things that you just mentioned. The first one is about AI advantage and your community that you're running that started off YouTube videos. So you have this large community that you're redirecting to basically let people, people who are on average 50 years old plus, uh to like take control over their career by mastering AI tools instead of being anxious about AI coming for their jobs, essentially. I think it would be super interesting to go into that. And then the second thing is obviously you created this media company. Advantage allowed you to bring hundreds of thousands of people to the summit. So I think it's interesting to also understand how you're thinking about growing a media company and how you're actually also using AI, I think, to run it. Uh you're building a bunch of courses, a bunch of curriculums for a wide range of people. So with I think 50 people in your company. So it's gonna be interesting to understand how you're using it yourself. Yes. And uh that's it. So are you ready? Let's do it. Yeah, let's talk about all that. So now let's go and dive a little bit more into AI Advantage and your community. Um, so my first question is the market generally is uh consists percent, if I'm not mistaken, of like beginners. And in your case, you're helping knee care professionals above uh 40 year olds, basically, averaging 52, on how to stay relevant. So what's the like on a high level at this point? What are the different challenges and single reason why they're actually joining your program today? So I I think it's interesting. It's it's there's various um reactions to AI across society. And I think a lot of that, what I see, has to do with the life that you lived up until now, right? If you're a 20-year-old and you're just getting into the world in the job market and just finishing university or whatever it might be, your view of it is usually what I see is pretty negative because it's like, oh, this is gonna take the jobs that I was supposed to do in the next few years, and I they use it to for their schoolwork and stuff. So it's a mixed bag. They use it, but they have they have all these negative feelings about it too. With people who are a bit further along in their career, it's usually a very different take. It's usually like, hey, I know my place in the world, I know what we could do, and I know how to bring value to the marketplace, and I know what I want from life. They're not trying to reinvent themselves with the help of AI, but they're just trying to do what they do. A lot of them are just trying, they want to keep doing what they've been doing because they found a good group, right? Usually at 40-50, you have your loved ones and you have your career, and you have a unique set of expertise and experiences, and they just want to keep doing that. But now AI obviously says like monkey wrench that's being thrown into the engine because because it just changes everything. It's like it's a platform shift and it just changes the way you work, it changes the way you approach decisions, it changes the way you're supposed to do administrative tasks. All of a sudden, it's like people tell you, why are you doing that by hand? Why isn't AI doing that? And you're like, I don't even know. I've been doing it by hand like this for the past 20 years. So, understandably so, they they see the potential in it, yet they have their ways of functioning in the world, and maybe they're not that used to being savvy with computers, right? Maybe that wasn't their lane. Maybe they're they're still doing things rather in a way where they avoid technology more, but you can't avoid it anymore. So, so what we do is we help people transition, we help keep them up to speed. And just to be clear, it's it's all over the place, also in terms of demographics sometimes, because just all people need help with this stuff. But but at its essence, it's it's people who want to do more in life, who want to do more of what they're already good, they want to amplify their existing expertise and experience. And for those people, we come in and we give them structure and we give them a straight path to getting to some of the biggest results you can get with AI without all of the trial and error that it takes in figuring it out on your own. Um, and that's what we do. Basically, we sell time at a discount, time and experience at a discount. Yeah, I think I read somewhere that you were saying this. You don't use AI to like create like a career career out of thin air, essentially, just use it to magnify what you already do. Yeah, and I think this is even more the case with like people who are into their careers and over 20 years of experience, yeah, who know what they're good at, what they would happily hand over to AI and they don't really feel threat anymore. It's more about like making the most. You mentioned two things. The the the the the biggest differentiator with with those people who are 50 year olds is are two things. The first one is they have families generally with like probably like kids who are a bit older, they have probably like a lot of things on their plate, you know, like uh from like in their private lives. And then they also know what they want to do in the world. So, what's your take on you know how do you build this muscle? Like, do you recommend people to build something you know that can help them in their households, get confidence about using AI and get them excited about it because they don't have this like identity crisis on it? Is this something that you see in amongst your your your different students? Yeah, so I I think the most important thing is to get people to rest the win as quickly as possible because once you see that it can do something that you've been doing more efficiently, or it's something you haven't even ever considered and it just nails it, people become believers very quickly. I mean, on the personal side, there's this one use case that always stands out to me because people are blown away. I'm so blown away that it works. Like you just take a picture of your fridge and you ask, like, what is meal I could make. And if you're feeling lazy, it could be like, what is a low effort meal I could make in two minutes? And it takes all the ingredients, it gives you a recipe, it gives you exactly what to do, and yeah, you just you just do it. So so fun stuff, like fun things like that get people into it very quickly. On the business side, I think I think the biggest lever you can you can kind of pull is better decisions and and kind of a second opinion on your thinking. I mean, I I see that across all leaders in various industries. There's a lot of fun and interesting and productivity increasing stuff that you can do. And it's interesting because I think I saw an interviewer, like just some guy on like whatever Instagram going to um CX and Altman and asking, like, you know, what's your major use case for for Chat of T, you know, since they're later sweeps? And he said, I actually use it for second opinion, and like the last thing I asked like advice for was to remodel my room. And you always think that, you know, those bright, uh, you know, people with like a lot of power, like busy with other things, actually they use it a lot also in like their personal life, like on Dane stuff. And I think that's something that we kind of underestimate how much it can be useful. Uh but that's not the point of my question. My question is more about something that you mentioned is how to make better decisions. How do you think about using AI to help you with a result that you can trust? Because we use AI and sometimes it's just trying to please us. So, you know, when it comes to giving an opinion, it's sometimes an opinion that is hard to hear. So, how do you suggest and how are you like using AI to give you something that is actually gonna give you more perspective and something you can actually uh benefit from? Oh, it's such a great question. I think in one word, the answer is uh context. So here's the thing if you if you think about it in the world, you know how certain people usually it's related to certain childhood patterns, but but certain people they go around the world in a mode where they're just trying to please everybody, they're trying to be friends with everybody, they're trying to always like whatever happens. If you're like, hey, what's the issue with you? Ah, nothing, it's all it's everything is alright, right? They just have this mode in the world where where they have a people pleasing pattern. But if you think about that, like in AI, the default mode is set up in a way where it's supposed to serve eight billion people, everybody, right? So the default mode is one where it gets along with everybody well. Now, what's the problem with getting along with everybody well? The problem is like you can't go beyond a certain level of depth and interaction. What I'm trying to say is that it's set up by default in a way where it's going to try to please everybody, right? But only if you give it more context about yourself, do you give it permission to actually push back on you a little bit? Right? They're not gonna set it up in a way where it's gonna be insulting to some people and pleasant to others, they're just gonna set it up in a very neutral way where it's pleasant to everybody. Once you give it a bit more context from you, and especially on uh what I found to be the biggest lever is, and this is this is very concrete, is events uh in your life, in your past that were significant and how you felt about them. If you give it just five bullet points on that, I graduated here and then I know I felt into a I fell into a pit of despair because I didn't know what to do for work or whatever. Or like here, my uh we moved over here with my parents, and and it felt uh like a whole new world and it felt really exciting. Then we moved again and it felt really badly, or even just like just like work experiences and like, hey, I did this work and I really hated that job and I did this work and I loved it. If you just give it some past experiences, from that it can infer what type of person you are and what type of messages would land well and not so well with you, and you give it permission to be a bit more straight up with you. And the but and I really saw this, it will morph, it will morph because certain people they need pushback, they need a bit of a bit more of a firm hand. Whereas others, they're way too hard on themselves. And and like for me, for example, my chat reacts to me often in a way of like, hey, shut out a little bit, you know, just like that, not ever not everything has to always be so hardcore and like and and it pushes back on me almost, I wouldn't say aggressively, but like it certainly doesn't approach me with like white gloves. And that's a lovely thing, but the only thing that made that possible is context. So if you can add at the very beginning stuff to your memories or work inside of projects and creating files that you attach to the projects with context on yourself, if you do these things, it's gonna transform your experience because all of a sudden you've customized the tool to work for you rather than the default version that is made to work for everyone. So projects and you just both upload your uh journal. So you can have good hand writing. Um can read pretty bad mind writing. I would I would normalize that works. Cool. Uh yeah, I actually did something a bit uh like quite interesting. Uh recently, uh I was basically trying to get my tone of voice to know to like write posts and and like to create shorts and so on. And you know, sometimes people tell you like, oh, you just have to give them like examples of you know pieces that you wrote in the past. Yeah. Yeah, okay, but all my pieces were kind of like already written with the AI, so they're all kind of shitty. And it's just this and this thing where I'm like, I don't have anything to give you. So yeah, basically what I did is because I'm doing some of these podcasts, I actually gave it like 15 episodes. Yeah. And I said, extract the transcripts. I tried to get a sense of you know who I am, and it caught some stuff that I, you know, and it was like quite introspective. Actually, I was like, dumb, but I actually, you know, there's like a certain sense of humor and like specific ways that I phrase things, and and it told me it told me more, and it's been like super helpful for me to then come up with like more creative content that is more in line with you know my personality and than I could have ever provided by just sharing past articles. Oh, good. Yeah, yeah, 100%. You just tapped into your your own uh kind of natural data. So yes, you know, exactly. And and and I really love podcasts for that because they just give this this a certain amount of depth, yeah. But a text message won't. Yeah, exactly. Right? Or something that is super scripted won't. It's just free flowing conversation and yeah, and a lot of your personal thought comes through in there. And if you analyze that, you can then take what the pattern that you analyzed and reapply it to future things, and that's what AI is solved at. So yeah, exactly. So upload your transcripts from granola, your WhatsApp messages, anything, and just give it, and it's gonna help you maybe like come up with uh some personality they can chat with to then challenge you. I think that's what I think it uh it leads up to. Yeah. Um just to switch gears uh slightly, as part of your program, you also mentioned that you help people with creating content. And you just mentioned with the latest model of Entropic, it got really good at like creating videos, and there are all these new use cases that could probably emerge from like the improvement of models. How do you use AI in like your creative process, you know, as part of your media company? And more importantly, how do you actually avoid this famous thing which we call AI slot? Yeah, you know, so how do you stay relevant, personable, and still use AI to actually increase and you know distribute the content across the platform? No, that's great. I think with AI slot, there's one really easy rule of thumb to follow, which is never let it go from zero to one. Meaning you don't want to be like, write this post. Yeah, you want to be like, hey, here's some thoughts I have, turn them into a post. Here's another creator's post that I really liked, and I thought we could take this angle and now write it. So you always want to seed it with something. Um there's many ways to do that. You could literally work with YouTube transcripts, you could find other creator posts, you could take thoughts you have, you could just press the microphone and put like brain-dump thoughts into it and then turn those into posts. But if you just go like, hey, make me a post about XYZ, even if you like enrich it with a bunch of context, it's always gonna be well, it's gonna be generic. It's not gonna be, it should be seeded. The seed of it should be your original thoughts or like some or some direction you give it in terms of, hey, here's some thoughts on the internet that I really enjoyed. Now let's turn those into posts. Don't try to outsource the IBS and writing fully to AI. I mean just let it do one of the pieces. And then that brings me to my second point. One of the main things I use it for across the business, across like most of the content we do is ideation. I think it's just incredible at that. And I don't mean just like giving 10 ideas, but like, hey, here's a bucket of content from, for example, all the new stories in AI today. And now repurpose, like now we'll turn them into ideas for the YouTube channel, ideas for um some of our programs for reaction features step-by-step tutorials. Like turn data that you get from somewhere into new outputs. That's kind of that's kind of the formula. And then, you know, in the middle you have a prompt that you can play with, um, and and you can you can make alterations and how the what data you put in there, you can create, you can change kind of the template that comes out. There's all these variables, sure. But at its core, it's really, really good at turning chaos into something organized. But you have to define what good looks like, what a good result looks like, and then you have to make sure it has these buckets of data. Where in my first example, it might be just a fault, it might be another piece of content that's data. You use a prompt and transform that into something usable, and boom, I find that to be the most important part of the content. Because really, content is just real, like people realizing ideas. And the way I think about it, after all these years of like creating content first for clients and then for myself. I don't know if you know this, but at this point, it's like my fifth YouTube channel. I had my first one when I was 16, and had a video production business in between working for what was it, like 150, 200 clients over the course of what is it, eight years. So I've seen many, many shades of this. And I think the one thing that I really took away is is this like all of content comes down to let's say you're your customer and you're the viewer of the content, you're the consumer, and I'm the creator. You have certain images or ideas, visions, whatever you want to call them, in your mind, right? You have a certain beliefs, and and often they're formed about the newest news cycles, let's say, right? So if so let's take the example of Fable 5. Maybe Fable 5 comes out and you have your unique kind of take on the world, and you're like, oh my god, Fable 5, it could maybe do X, Y, and Z. If I'm a creator and I create a type of content that is like, oh my god, let's talk about Fable Five and uh let's talk about A, B, and C, if you see that, it's not gonna match because you're looking for X, Y, and Z, and I'm the developing or like delivering A, B, and C. So, what your job is as a creator is to understand your audience, to know your target audience, and know that you're in the XYZ area. And I don't have to deliver content that delivers X, Y, Z exactly. It could be okay, maybe I could be A, X, and Z or whatever, but we kind of have to like overlap. And if you can, if you can kind of match the worldview of that other person and match their interests and deliver your unique point of view into that, and maybe some information and maybe how whatever, however, you do it, the how doesn't matter as much as this idea of matching your kind of idea and vision with mine. If you can do that consistently, you're gonna build an audience because they're gonna be like, hey, this guy gets me. This guy, this guy sees the world in a similar way, and he just you know obsesses over this stuff full-time. So if there's more time invested in it, and I just like listening to it. And that's really what it is. That's really what thumbnails on the YouTube are. It's you're trying to create a visual that kind of matches what they're naturally interested in. You're not you're not creating that desire out of nowhere. It already exists inside of them. You just have to tap into what's there. And therefore, I think in content, the most important piece is the ideation part. Everybody will say this. You know, if you if you look at all the Mr. Beast podcasts, you'll you'll you're obsessed over ideas. Every other creator, they're obsessed over the ideas because it's no matter how good the execution, if it's a bad idea, it can never do well. And if you can get better ideas, it can help understand your audiences better. And if you can help match up the worldview or the vision or the idea of the audience with the idea that you present in your content, there's no way of it not doing well. This is a master class on uh growing your audience, guys. So I hope you all listened. Um yeah, I have so many other questions about this, uh, maybe for another time. Um just coming back to your actual community. Uh so you grow you grew this audience. This is your fifth channel. Uh you have over 350,000 subscribers, 50% of your viewers. Uh 450 now. 450. Okay, well, I saw that somewhere, so I guess you have to update that number somewhere. Yeah, yeah. I'll send you the link. Uh yes, so massive audience. Um, and you recently joined uh Dean Rossiosi and Tony Robins. Can you tell us a little bit more about you know why you made that move, why you think it's relevant to grow your audience? And uh yeah, how can people maybe like learn from you on how to like replicate that, you know, they're all growing an audience. Yeah. So there's a there's a few pieces there. I'll maybe start with. I I think I think it's just such a powerful move to grow an audience because what you're basically doing the way I think of it now, and I also thought about it in the past, is like you're basically doing networking at scale without it being weird or annoying or energy draining, as I would see it oftentimes. Um, I mean, you know, there's different flavors of networking, I guess. But but it's just like going to conferences and talking to strangers where 98% of the conversations uh are just you know um lead absolutely nowhere. I mean it can be okay, but I don't think it's the best way to go about it because usually those pools of people are just people looking for um looking looking to meet people and looking to get a shortcut. This is what I found in many conferences. They're looking to find a shortcut in life. Whereas the people who are doing things, they don't even have time to network in that way. Now, that that is not to I think it's it's a great thing, and I've done a ton of it, but but what I found is if you if you use social media as a networking kind of medium, it's so much more powerful because you can uh you can put out, as I said, ideas and then and then it matches with the people who have the same ideas in their head already. You're not kind of trying to find a needle in a haystack to see the world in a particular type of way. So if you do social media, you can do that at scale because you put an idea out there and the algorithm basically filters for other people who have the same idea of the world and the same worldview as you do. So naturally, it's kind of this law of attraction where you put out something and you attract exactly what you put out, right? If I'm gonna be talking about um a fable for content creation on my YouTube channel as an example, I'm not gonna be attracting people who are not into AI and not into content creation. Great, because this is what I'm talking about and what I'm interested in today. And I don't want to talk about anything else. I want to talk about this thing right now. So I'm gonna attract exactly those people. And that's what happened over all those years of you know building an audience and creating all this content, and it was, you know, the big turning point was me just saying, like, screw it. Like, I'm just gonna upload twice a week, no matter what. And I just dedicated myself to that. And you know, it didn't matter what happened, it's like a sickness, breakup. There was a lot of things that were not helpful on the creator journey, but I still kept uploading. And yeah, it just compounded over time. I found the right people who resonated with the same ideas and got global reach and built a real community of people on the YouTube channel that I'm very proud of. And amongst other things, it's it also uh brought in certain opportunities of certain people kind of seeing the way I see the world and being like, hey, we see it the similar way. And with Dean and Tony was exactly that. I remember the team reached out to me and it's got this email basically saying, Hey, we're we wanna um we're we're talking to a bunch of people, we're doing interesting things in AI, and we would love to set up an interview um and and talk to you and see what you're about. And then basically on the first call with Dean, we we kind of clicked so well and got along so well. I mean, I mean, in many ways, we basically had a very, very similar upbringing and a very similar life path. Obviously, obviously, but completely different in terms of you know, like US and Eastern Europe and all of that, and and also he's in his um uh 50s and at a different stage of maturity and experience, and I'm in my early 30s, but there was just a lot of parallels, and we clicked really well, and it just felt easy right away. I remember he was like, hey, I'm in Germany soon, want to come out, and we can we can hang out and kind of kind of meet and talk about this. And he laid out his vision for the company to me, and I was like, this is exactly the vision and the mission that I've been on for a few years now. And now, if you combine forces, we can basically do what I've been trying to do or what I've been doing, but at a bigger scale and help more people, help more people transition into this new age. And that's what they've been always doing. They they compact knowledge and they create programs that help people essentially time travel. They don't have to make all the uh mistakes and the experiences themselves, but you just join a program or a summit and and you get compacted knowledge and you basically time travel through participating. And I just really resonated with that because I was already doing that, and I really resonated with him because I I felt like I knew him because I've lived the same experiences and I knew I knew what it's um what it feels like to go down that entrepreneurial journey and basically come from nothing and have to figure everything out yourself. Like it's a very particular set of circumstances. So it just clicked, it matched really well, and we aligned uh and we combined forces, and yeah, now we get to teach all these people how to use this technology, um, do it really efficiently, do it at scale, and we're growing every day, and it's a wonderful adventure. Yeah. I mean, amazing. I uh yeah, it's not my audience uh because I'm deep into it, but I would for sure uh recommend it to whoever um wants to pick up uh AI tools and uh feel confident uh about uh about using AI. Yeah, we build fluids, yeah, and we and we make it easy. Nice. So basically, I think this brings me to the second topic that I want to talk about, which is more about your setup and how you're running this community and how you're actually using AI yourself. Uh I think at the end of the day, what you're saying is time traveling, you know, allowing people to save time because you're doing all the work. And I remember I was sitting at this table a couple of weeks ago and I was asking you for your Wi-Fi password, uh, as we always do whenever we turn we go to someone. Possibly. And and then like all of a sudden I know like you were doing your own new thing, and then 10 minutes later you're like, boom, I just built this app uh just so that you can get the QR code and like get my Wi-Fi password. I can't remember exactly what he was doing. But you basically always build those stuff and it helps you build this muscle. And you basically like your main job is basically to pick up these new tools, try different you know, use use cases and so on. So my question is what's the one thing that you think like truly like moved the needle the most that you incremented in the last two, three months and you know that people should copy? Okay, so I have all of these things, but I want to make clear that a lot of them are just experimental. Really, at the end of the day, I have my claw account that I use personally all the time, and then I have the company open claw that I call Alfredo, which is basically the main agent that we build company-wide systems. Now, I think the key to unlocking and working with Alfredo for me in the past month, the key unlock was creating one place where where I put everything into a hub, a toolbox, an app store, whatever you want to call it. But every time I had an idea, there were all of these other dependencies that I had to think of. What is it gonna look like? Where am I gonna place it? Where is it gonna be hosted? What database is it gonna use? If if I have one hub, which I which I do now, I call the Alfredo Hub, then I don't have to make any of those decisions. The only thing I worry about is what does the app do and how does it add value to what we're already doing? The connections are all set up, the design language is there. Find the only thing I think about is where in the navigation bar do I place it. And if I don't know, I put another other and that's not, and then I figure it out later. So I can get from idea to actually having something that's useful in the shortest amount of time possible. Yeah. And that's an amazing thing. So creating one central source of truth. This is not so easy with I don't know, claud or claude cowork. Um, you kind of have to set up a a base, you know. You have to set up uh the connection. You need a my main recommendation would be having a database that stores everything, like software base. That is really the big biggest unlock with a HUD like this, and then something to store it on or something to host, which I use uh Vercel for the hosting and cloud, Vercell for the hosting and cloud for the domain and all the DNS related things. Um that's kind of the basic stack. And then yeah, you just have one place and you can add more things. And I also want to add this is not something for anybody who's just getting started. This is this is important to know. Just getting started, worry about getting from zero to one and building an app. This is when you're at a point of like, okay, I have like 15 different things and I built a bunch of skills and I built a bunch of apps and I'm playing with APIs, and it's a bit scattered. At that point, uniting it in one place is a really good idea. And you can you can keep adding things to that one place. That's the big endlock. And then finally, I can get authentication and I can I hide behind authentication and give other people in our company a login to that so they can use those tools frictionlessly. They just go in, they use a nice interface, they get the results with AI in the background doing the heavy lifting, and it's just easy for them. We can get completely non-technical people using some of these tools because they all they do is just press a button and get the result there hoping for.

SPEAKER_02 23:20

Yeah.

SPEAKER_01 23:21

Yeah, that's amazing. So basically you have the company contacts and then like teams to say context that they can fetch, and then they're just like learning on the job, or they come in with experience and they can remake the most of the foundation work of the company and like uh basically hit the ground running. I think that's like the biggest uh right. And and a huge thing with AI is just manages content, like if you manage the context well, well then you can uh kind of bring that to the whole company. So as I said, even people who like would barely use it themselves, they can get the benefit of that. And they can they can get tools, uh tooling and applications that they wouldn't create themselves, but if they're in the heart, it's just oh that well, that's easier than how I used to do it. Yeah, and all of a sudden you have to buy and you get efficiency gains from people where you wouldn't use it. Yeah, yeah. And I think that brings me to a word that isn't everyone's uh everyone's those who are deep into the rabbit hole, they often talk about this concept of company brain. Uh so is this a company do you consider this to be a company brain? How do you define a company brain? And do you think companies should start using company brains? I think it's a very obvious idea that everybody's lusting about. It just makes sense, right? Hey, company, there's a lot of things going on, we're all trying to go in one direction, a role in one direction, yet the reality of it is usually a bit messier. That's just how it is. Company, I would say the you the word brain is a bit too large for what I consider us to use right now. But I just love this idea of a shared source of truth.

SPEAKER_00 24:37

So the way I think about it is these So unfortunately we had a little technical glitch here towards the end, but what Igo wanted to share is that it's aspirational to have eventually like a company brain. What we should actually always aim for across companies is to consolidate all the tribal knowledge from different channels, such as Slack or Notion or wherever you're currently like running your operations and try to figure out a way to standardize it. So in this context, he basically has two different layers. You have the company brain, which is basically some fundamental knowledge about his academy that should apply and trickle down to every single department. So whether it's like the educational department or the finance department and so on, to just create like a specific tone of voice that everyone can have access to. And then you have like different subcomponents where uh it's more specific to each department. So you have like the educational department, which has its own sense of truth. And as you can imagine, like this trickles down and you have like different layers of knowledge. So you should try to have permission levels across each layer. So the foundational layer that trickles and that impacts the rest of the company should really be managed in a stricter, in a stricter way than the other ones. So you have like different levels of freedom. So your marketing team should be able to more easily modify the files around like the marketing knowledge. Like the company knowledge should be more reviewed by like the leadership. And so in his case, Igor is the one making the final decision on what gets updated. Uh so he's never gonna let AI overwrite any content, any content from from those files. He would always, just like you can imagine with GitHub, you look at the divs and with code, you look at what has been added, what has been removed, and you give your final check and uh approval on uh what needs to be updated. And obviously with this versioning, then you can evaluate and debug whether it has actually improved or worsened the overall output of what you're trying to deliver and then just iterate. Basically, just a knowledge just the same logic that applies to coding, you just apply it to your uh knowledge base across the organization with different tiers of permissions, which means, in other words, that you should have some governance in place to tweak that. So that was it. I hope you enjoyed this podcast. Um sorry about this glitch uh towards the end, and I will see you next week for another episode. Ciao.