More than the Brand
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
More than the Brand
Latest Episodes
How Bilal O'Hair Artistry Built a Client Base That Lasts a Lifetime
What does it actually take to keep a business running in the same location for 25 years? In this episode, we sit down with Michael Zennedin, co-owner of Bilal O'Hair Artistry, to talk about the realities of building a loyal client base, staying...
What We Learned From Going Mobile (And Why It Matters For Your Content)
We've been heads-down the last couple weeks, and there's a few lessons in it. From upgrading how we shoot, to what happens when you take your content somewhere new, to how we planned content around a single event so it kept working long after t...
Your Content Strategy Starts With One Question
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From...
The Three Videos Every Business Should Post First
In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts.We walk through our content session with F45 Belmont and how we built out three fo...
Show Up or Stay Hidden: Why Authentic Content Wins Every Time
You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you.In this episode, we're talking directly to you about ...
