More than the Brand
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
More than the Brand
Latest Episodes
Your Content Strategy Starts With One Question
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From...
The Three Videos Every Business Should Post First
In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts.We walk through our content session with F45 Belmont and how we built out three fo...
Show Up or Stay Hidden: Why Authentic Content Wins Every Time
You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you.In this episode, we're talking directly to you about ...
Stop Hiring the Wrong Person for Your Content
Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all. We break down the real difference between a social media manager, a strategist, a fr...
The Solution to Every Content Problem You Have
Wearing too many hats, no budget for a content team, can't stay consistent, and still stuck under 400 views? In this episode, Matt and Liv break down the most common pain points they hear from business owners every day — and the real solutions ...
