More than the Brand
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
More than the Brand
Latest Episodes
How Tanner Weiler Turned Followers Into a Real Business
Tanner Weiler has been one of the most consistent people in content for years, and this episode gets into why. We talk about the "cringe tax" everyone has to pay before they find their voice, why chasing virality is the wrong goal, and why nich...
Why You Go Hard for Two Weeks Then Disappear for Two Months
Everyone who creates content hits the same cycle: a few weeks of momentum, then a couple missed days that somehow turn into a couple missed months. This episode is about why that happens and how to actually get out of it.We get into the ...
Why "Just Shoot Our Content" Is the Wrong Ask
Most businesses start the same way: "we need a photographer." In this episode we get into why that's usually the wrong starting point, and what actually happens when a business becomes a retainer client instead of a one-off shoot.We walk...
What a Real Content Partnership Looks Like
We've been working with a garden center in Muskoka for a few months now, and this episode is basically a behind-the-scenes of that whole relationship — from the first awkward shoot to the one that actually made us excited about the work again.<...
What Businesses Get Wrong About "We Need Content"
Round two of listener questions — and this one's a good batch. We get into what businesses actually mean when they say "we just need content" (spoiler: it's rarely just content), why some brands post constantly and go nowhere while others post ...