More than the Brand
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
Episodes
9 episodes
The Secret Behind A Successful Campaign: Creativity, Freelance Life & Brand Identity with Quinn
This week we're doing something a little different — our guest is Olivia's sister Quinn, an art director and creative director with over five years of experience building brands from the ground up. From planning full photo shoots to...
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Season 1
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Episode 9
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45:10
The Student Who Posts More Than Most Full-Time Creators
Ariele (aka Babi on the Run) walked into this episode fresh off 4.3 million views, a 31.5km run from Waterloo to Guelph in support of colon cancer awareness, and a news segment — all in the same month. But what's more interesting than the numbe...
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Season 1
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Episode 8
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1:17:15
Creating a Space People Actually Want to Show Up To ft. Jackie Warmington
Jackie Warmington didn't take a traditional path to becoming COO of Den 1880 — she found the role through a chance conversation after a failed job interview. In this episode, we sit down with Jackie to talk about building community the right wa...
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Season 1
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Episode 7
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56:41
More Than a Hair Appointment — Lisa Seiling on Building Real Relationships in the Beauty Industry
Lisa has been doing hair for seven years — but her business didn't really take off until she stopped posting just hair photos and started letting people in. In this episode, Lisa talks with Matt and Olivia about building a brand thr...
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Season 1
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Episode 6
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37:14
How Kristin Carnegie Built Monday's Through Real Content, Community, and Organic Growth
In episode 5, we sit down with Kristin Carnegie to talk about the real role content plays in building a business from the ground up.From growing her personal brand to launching Mondays in Waterloo, Kristin shares how authentic content, c...
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Season 1
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Episode 5
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52:17
Stop Chasing Trends: Building Content That Builds Trust
Episode four is a deep dive into content creation, strategy, and what it really looks like to build something through consistent storytelling.This conversation explores how content evolves over time, from early experimentation and trial ...
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Season 1
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Episode 4
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25:06
Why Consistency Beats Perfect Content Every Time Ft Cassidy Clemmer
In this episode, we sit down with Cassidy Clemmer to talk about the real side of building a creative career and why consistency matters more than chasing perfect content.From photography school to brand campaigns, Cass shares how ...
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Season 1
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Episode 3
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42:18
How Dallas Took Team Canada Experience and Built DK Softball Into Something Bigger
Dallas Kipfer has lived every side of the game. Three-time Team Canada alumni, long-time coach, and someone who’s spent years right in the middle of high-level softball.In this episode, Dallas walks through his path from dropping out of ...
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Season 1
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Episode 2
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47:04
Why Club 60 Isn’t Just Another Fitness Platform - Olivia McKerrow
An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in. From community an...
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Season 1
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Episode 1
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35:00