More than the Brand
A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.
Episodes
17 episodes
Your Content Strategy Starts With One Question
Most businesses are creating content for everyone — and reaching no one. In this episode, we break down why knowing your ideal customer isn't just a marketing buzzword, it's the thing that determines whether your content actually converts. From...
The Three Videos Every Business Should Post First
In this episode, we're pulling back the curtain on two recent client projects and breaking down the strategy we come back to again and again: pinned posts.We walk through our content session with F45 Belmont and how we built out three fo...
Show Up or Stay Hidden: Why Authentic Content Wins Every Time
You've thought about showing up more online. Posting more, talking to the camera, letting people see what you're actually building. But every time you go to do it, something stops you.In this episode, we're talking directly to you about ...
Stop Hiring the Wrong Person for Your Content
Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all. We break down the real difference between a social media manager, a strategist, a fr...
The Solution to Every Content Problem You Have
Wearing too many hats, no budget for a content team, can't stay consistent, and still stuck under 400 views? In this episode, Matt and Liv break down the most common pain points they hear from business owners every day — and the real solutions ...
Why Your Content Isn't Converting (And How to Fix It)
You know you need better content — but better looking isn't always better performing. In this episode, Matt and Liv break down the framework they use with every client: how to identify what your content actually needs to do, how to build a stra...
The Real Lessons Behind Building a Business Through Content & Marketing
We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what surprised them, and what keeps...
The Gap Between What Clients Want and What Actually Works — with Owen Mert
For episode 10, Matt and Liv sit down with Hamilton-based photographer and filmmaker Owen Mert for an honest conversation about the disconnect that lives at the heart of most small business content. Clients want viral. They want tre...
The Secret Behind A Successful Campaign: Creativity, Freelance Life & Brand Identity with Quinn
This week we're doing something a little different — our guest is Olivia's sister Quinn, an art director and creative director with over five years of experience building brands from the ground up. From planning full photo shoots to...
The Student Who Posts More Than Most Full-Time Creators
Ariele (aka Babi on the Run) walked into this episode fresh off 4.3 million views, a 31.5km run from Waterloo to Guelph in support of colon cancer awareness, and a news segment — all in the same month. But what's more interesting than the numbe...
Creating a Space People Actually Want to Show Up To ft. Jackie Warmington
Jackie Warmington didn't take a traditional path to becoming COO of Den 1880 — she found the role through a chance conversation after a failed job interview. In this episode, we sit down with Jackie to talk about building community the right wa...
More Than a Hair Appointment — Lisa Seiling on Building Real Relationships in the Beauty Industry
Lisa has been doing hair for seven years — but her business didn't really take off until she stopped posting just hair photos and started letting people in. In this episode, Lisa talks with Matt and Olivia about building a brand thr...
How Kristin Carnegie Built Monday's Through Real Content, Community, and Organic Growth
In episode 5, we sit down with Kristin Carnegie to talk about the real role content plays in building a business from the ground up.From growing her personal brand to launching Mondays in Waterloo, Kristin shares how authentic content, c...
Stop Chasing Trends: Building Content That Builds Trust
Episode four is a deep dive into content creation, strategy, and what it really looks like to build something through consistent storytelling.This conversation explores how content evolves over time, from early experimentation and trial ...
Why Consistency Beats Perfect Content Every Time Ft Cassidy Clemmer
In this episode, we sit down with Cassidy Clemmer to talk about the real side of building a creative career and why consistency matters more than chasing perfect content.From photography school to brand campaigns, Cass shares how ...
How Dallas Took Team Canada Experience and Built DK Softball Into Something Bigger
Dallas Kipfer has lived every side of the game. Three-time Team Canada alumni, long-time coach, and someone who’s spent years right in the middle of high-level softball.In this episode, Dallas walks through his path from dropping out of ...
Why Club 60 Isn’t Just Another Fitness Platform - Olivia McKerrow
An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in. From community an...