The Real Lessons Behind Building a Business Through Content & Marketing

We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what surprised them, and what keeps showing up no matter who's in the chair.

From Dallas's non-traditional approach to content, to Quinn's reminder that even the biggest brands are figuring it out too — every conversation has had something worth sitting with. They talk imposter syndrome, setting boundaries with clients, the myth of follower count, building community over chasing trends, and why showing up consistently beats showing up perfectly.

This one's for the business owners, creatives, and builders who've been listening along — a chance to pull the through-line from everything so far and take it with you into whatever you're building.

A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. 

We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution.
Built for founders, creators, and business owners who want honest conversations, not recycled advice.


Hosted by Matt and Olivia. Audio-only for now. New episodes regularly.

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Follow along
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@Mattortlieb_
@oliviamckerrow
@ortliebmedia 

Transcript

SPEAKER_04 0:00

This episode is everything we've taken from the last basically eight or so because we've done two ourselves so far. And so I wanted to do this for number ten, but we had no one on the podcast, which was a great conversation. So we're doing that now.

SPEAKER_00 0:19

Yes. Welcome to episode 11.

SPEAKER_04 0:21

Welcome to episode 11. Thanks for tuning in. But yeah, what I was saying, I was I wanted to kind of go through each conversation, highlight what we've learned from it, because as much as it's so cool to highlight and talk to the guests, we also learn a lot from their experience, their career, their work, and everything about it. So yeah. Let's start with this, Liv. Yes. What was your favorite conversation so far?

SPEAKER_00 0:59

It's hard to pick favorites because I feel like each one of them, there was a certain piece that you can take away. And it's personal too. Like it's everyone can take something different away from everything. But I would say the last conversation with Owen, I took a lot from. And I was I felt very engaged and was just like kind of just sitting there listening to him talk. And it was just a really good conversation, and just hearing the way that you two even interacted and bounced like ideas and just like experiences off of each other. It was a really cool conversation to be a part of.

SPEAKER_04 1:41

Yeah. I think I told you after the episode it felt so natural because it feels like Owen and I are in the same space. We've shot real estate for a long time.

SPEAKER_01 1:52

Yeah.

SPEAKER_04 1:53

And now we're in the brand space shooting for a lot of like local businesses and brands, and everything we do is kind of aligned, just in different areas.

SPEAKER_00 2:03

Yeah, and you could feel that throughout. So I would say that one was probably one of my favorites. But yeah, what about you?

SPEAKER_04 2:10

I like all of them. Again, I think Owen was the one that stood out just because we do the exact same thing, and so er we kind of have experienced the same things too. But every episode was so such a good one. So I thought we would go through the first one with our guests, episode two with Dallas. Yeah. And basically work our way down. Yeah. And obviously talk about the last one with Owen too.

SPEAKER_00 2:38

Mm-hmm. So that conversation in episode two that you had with Dallas, it was just you and him that sat down and ch chatted. What was your biggest takeaway from that when you guys were sitting down?

SPEAKER_04 2:50

Yeah. For that podcast, every time I worked with him, we always joked about how we could literally rip a podcast and about this, about content, about marketing, about business, about shooting stuff, building a business. And so I don't know, I felt very fitting that I had him on right away. Yeah. Because his approach to content is very non-traditional.

SPEAKER_00 3:19

Very unique.

SPEAKER_04 3:20

Yeah.

SPEAKER_00 3:21

Yeah. And kind of niche.

SPEAKER_04 3:22

Yeah. It he doesn't look at the analytics at all. He goes off client experience. Yeah. Which is, I think, not a lot of people do.

SPEAKER_00 3:33

No. And I think that's something that makes him very successful and probably separates him from the other people doing what he does.

SPEAKER_04 3:40

Yeah. And he's able to pair that with all of his credibility too. Team Canada, coaching, and how he can translate that into his one-on-one training and group classes through not just the techniques and softball and positioning and but like mindset.

SPEAKER_01 3:59

Yeah.

SPEAKER_04 4:00

And just like accountability and like teaching them that to get to the next level, yeah, you gotta be a good ball player, but you also gotta be a good person too.

SPEAKER_00 4:12

Right. Yeah, which is great. What would you say for people listening to that podcast? What would be what would you hope that they take away from it?

SPEAKER_04 4:21

The one thing for content is if you're if you don't know where to start and you're you're too shy on camera, or if you don't want to be on camera, I think the easiest way to do it, and Dallas does this extremely well, is video like shooting a video throughout his entire session.

SPEAKER_01 4:44

Yeah.

SPEAKER_04 4:44

Letting it roll for 45 minutes to an hour.

SPEAKER_00 4:48

Yeah.

SPEAKER_04 4:48

And then after that session, all you gotta do is cut it up and post that as reels.

SPEAKER_00 4:53

Yeah. And I think it's like a good reminder that for anybody who's starting to create content that it's okay to do it in a non-traditional way. Like you don't have to keep up with trends or keep up with what everybody else is doing. Like it's okay to do something on your own.

SPEAKER_04 5:10

Yeah. Because I think that way he has built such a stronger community behind him.

SPEAKER_00 5:15

Yeah, and they just trust him so much more.

SPEAKER_04 5:17

Yeah, and now you're seeing all his athletes wanting to be in the videos too.

SPEAKER_00 5:21

Mm-hmm.

SPEAKER_04 5:21

And so now it's they get excited. It's more humor, but it's more educational. It's a it's a good mix of everything. And so you have all the different forms of content in these these different buckets basically, all into one basic format. Right. And it's just cutting up clips throughout his entire training session. Which is kind of cool. Episode three.

SPEAKER_00 5:44

Yeah, Cassidy.

SPEAKER_04 5:46

I'll let you take this one.

SPEAKER_00 5:48

Well, I think I think we both just loved having Cassidy on the podcast. We both have just like a relationship outside of work with her, and it was just such a fun conversation of us sitting down talking about work. I know I learned a lot about her and kind of her background with how she became a photographer. And she, I guess, in a sense, I'm gonna say this in quotations, did like a more traditional route of becoming a photographer. Like she went to school, and we really dived into the difference of going to school and kind of self-learning and just the benefits of both and what she could take away from what she learned at school, which was really cool and important. Yeah. She is someone who I think with social media, it's not like the biggest importance to like her brand, and she will kind of tap into it here and there. And I think a big part of it and how she's grown as a person and a professional is like the connections that she's built with people in your industry, and that's how she's gotten to the like level that she's been a part of, and she's been she's done a lot of shadowing with people as well. So it's just about like building that relationship with people, and that kind of helps you grow. And that's a good way of like starting too.

SPEAKER_04 7:18

It's crazy how even the first two episodes with the guests, they're starting to relate back to each other. And I started to notice up until like episode eight with Owen, every episode has some sort of like they don't they all talk about the same thing in a different way.

SPEAKER_00 7:36

Yeah.

SPEAKER_04 7:37

Content is the same, it's just different ways of doing it.

SPEAKER_00 7:40

Yeah, but it's it's so funny that like I think each person that we've talked to does it a little bit differently.

SPEAKER_04 7:46

Yeah.

SPEAKER_00 7:46

And like I think that's really cool.

SPEAKER_04 7:48

They do it differently because they're in different spaces, but all for the same reasons, basically.

SPEAKER_00 7:54

Right. Yeah.

SPEAKER_04 7:56

Mm-hmm.

SPEAKER_00 7:57

Mm-hmm.

SPEAKER_04 7:57

Navigating imposter syndrome was a big one for this episode while growing your business. You've gone through this, I've gone through this, everyone goes through.

SPEAKER_00 8:06

Still going through it.

SPEAKER_04 8:08

What what is your take on how to kind of get through that, past that?

SPEAKER_00 8:14

I think I well, right now I would say I'm experiencing it right now as we speak. So I can kind of touch on how you kind of get out of that, and you've been like a huge part in like reminding me of how to get out of it. It's like every everyone doesn't really know what they're doing. And I think everybody's just kind of on their own journey, and you have to remind yourself that like whatever you are working on is very unique to you. And if you really dial in and focus on what you're doing, you slowly start to lose that imposter syndrome. You really start to hone in on like your skills backing your business, the reason why you're doing it. And I think that's a bigger thing to come back to is the why, and just reminding yourself, like, okay, why am I actually doing this? And it kind of takes you out of that mindset.

SPEAKER_04 9:12

Comparison is the thief of joy. If I relate it back to what you do, because I've seen this on your Instagram. Yeah. Your entire for you page is filled with similar people doing similar things. Yes. I know for me, obviously it's the same thing with like creatives and photographers and videographers. If I look at that all day, and if my screen time is eight hours and I'm watching that kind of stuff for eight hours long, I'm gonna get so deep into it that I'm obviously gonna feel like an imposter.

SPEAKER_03 9:48

Yeah.

SPEAKER_04 9:49

You kinda you you kinda have to get out of that and shut your phone off and unfollow the people who cause that and just do what you know what to do.

SPEAKER_00 9:59

Yeah. And that's and I think that's kind of the hardest part is recognizing what is triggering the imposter syndrome. But once you find it, it's like do everything you possibly can to remove those things and come back to like just focusing on you. And I can say this because it's exactly how I'm feeling right now, but it imposter syndrome can be very like debilitating and it can kind of paralyze you when you're trying to move forward. And for anybody who's trying to build something, you don't want to be stuck in that. So really trying to like not force it, but trying to figure out ways to get out of it. Because then that's the best way you can just mitigate it.

SPEAKER_04 10:41

I always go back to when I'm feeling good about creating content and I'm in this rhythm, everything just flows. And it feels like I can set up my camera at my desk and just hit record and I can talk very fluently about whatever is on my mind.

SPEAKER_03 10:59

Yeah.

SPEAKER_04 11:00

Whereas whenever I go through like a couple days of feeling like an imposter syndrome or I'm burnt out or I'm tired, the effort and the energy it takes to do that is a lot more.

SPEAKER_00 11:12

Yeah.

SPEAKER_04 11:13

So you're basically just stacking, you gotta stack these things on top of each other and just keep riding the wave.

SPEAKER_00 11:20

Yeah. And I think like riding the wave is like the perfect way of describing it because like honestly, it's exactly how you said it, in the sense that like you get into this like flow and this rhythm of creating, and you build up so much momentum that it's so easy to drop off. Like, I'm in that right now. Like, I feel like I have zero create like creativity left in me because I'm trying to build both my personal and professional brand right now, and trying to separate myself a little bit from other businesses. And I think for me, it's I it takes a few days for me to kind of recharge that creativity.

SPEAKER_04 12:02

And you're also never stopping either. You're doing how many classes in studio a week. 10 to 12. Plus the four to five you do for club sixty, plus the entire prep going into your launch event, which is happening at the end of May. Sold out, by the way.

SPEAKER_02 12:22

Yeah.

SPEAKER_04 12:23

Creating content for that, but also creating content for your personal brand and creating content for Club 60. Yeah.

SPEAKER_00 12:29

And it's I think it's a it's easy to get burnt out. And I actually watched something today about how when you're doing those things and you're kind of having those different outlets and different hats, that it's so easy to get burnt out. So it's like, okay, what can I do every day that pushes both things forward, but in a pace and in a way that is realistic and like you can manage it's manageable, so you can like do it every day without getting to that point.

SPEAKER_04 13:02

It's having the non-negotiables. Yes. When it comes to anything you do and anything you want to stick to.

SPEAKER_00 13:08

Yeah.

SPEAKER_04 13:08

If it's going to the gym, it should be a non-negotiable, whether it's at 6 a.m. or 7 p.m.

SPEAKER_00 13:14

Yeah, whatever.

SPEAKER_04 13:15

Whenever you can make it in during your day, or even creating content, like having a specific four hours blocked off throughout the week to sit down and create content.

SPEAKER_00 13:26

Yeah. Yeah, it's important to block out those times.

SPEAKER_04 13:29

Yeah. Obviously, life happens and some things need to be shifted, but yeah, it's kind of having that discipline to do say no when you need to say no.

SPEAKER_00 13:38

Yeah. And that's discipline is huge. And I think we've realized that too, the more and more that we like work together. And even for myself, it's like you have to be so disciplined if you want something, and if you want something to grow and build, like yeah, just grind it out.

SPEAKER_04 13:56

Episode three was a big one to say the least.

SPEAKER_00 13:58

Thanks, Kaz, for the takeaways.

SPEAKER_04 14:01

Episode five. This one was with a longtime client, Kristen, who has a Pilates studio in Waterloo. And her conversation was a good one as well. Yeah. Talking about the difference between her personal brand and her studio. Um, so this one was really cool because we talked about more numbers and the analytics behind it and how she's not so much consumed by the analytic analytics, more so just about putting pieces of content together and staying consistent.

SPEAKER_00 14:36

Yeah, and I think from what we've talked about, or what we did talk about with Kristen was that like your social media for some people, this isn't obviously for everybody, but for most, like it's a good reminder that social media doesn't have to be perfect in order for it to work. And she even said that throughout like our conversation, that there was there was things that she just kind of threw together very real and raw pieces of content. And some of those things were the ones that did the most for her as far as like views and all of that, just like her being very real in her day-to-day life.

SPEAKER_04 15:13

And documenting that process too. I think that's what has worked extremely well for her because she is so niche in the demographic she pulls from that when she started to document her process building out the studio from day one to now seeing it fully done and operational for the last couple months now, people have kind of clinged on to that.

SPEAKER_03 15:38

Yeah.

SPEAKER_04 15:38

And there's just a sense of community being built now, which is super cool. Episode six was with Lisa.

SPEAKER_00 15:46

Yes, my hair girl. We had Lisa on because I originally had started creating content with her when I was getting my hair done, and I was like, well, why don't we just sit down and chat about what this looks like? And is it like super important for her to have content creation in her day-to-day work? And is that what drives her business? And I think we realized that it wasn't so much through marketing and social media, but it was through like the connection that she built with her clients.

SPEAKER_04 16:23

Yeah, totally. That one, yeah. I feel like I went into that episode not necessarily knowing what to talk about, honestly, because I've never worked in a space with hairdressers or hairstylists.

SPEAKER_00 16:44

No, you've never, I don't think you've ever tapped into that.

SPEAKER_04 16:47

No.

SPEAKER_00 16:48

Yeah, and I as much as like I think she is so creative and the content that she does bring to the table is like very well done and curated. That's not like the biggest driver. So I think like the biggest takeaway from this is that every business owner or personal brand or creator, social media is a different experience for each and one and every one of them. And some of them use it to drive their business, some of them use it to create that connection with people, and that's really what she embodies in it.

SPEAKER_04 17:22

This one was very similar to Dallas.

SPEAKER_00 17:25

Yes, yeah.

SPEAKER_04 17:26

Very similar. And what what type of content did she create? How did she create her content? Can you break that down?

SPEAKER_00 17:34

I feel like when she creates her content, it's showcasing her experience and like not her experience, her client's experience in the chair. So any like reels and stuff. It was showing how she like interacted with people, it was educational, and then a lot of the content was her end result of like the hair she's done and like the before and afters testimonials. Yeah. And I think for what she does, that's a really great way of showcasing what you do and your skills and your talent.

SPEAKER_04 18:06

Yeah.

SPEAKER_00 18:06

And she did that very well.

SPEAKER_04 18:08

Yeah. After the podcast, we you were doing a class, so we sat in the library to do, I was chopping up the podcast, and she was working on I think a video from the day you created content with her. And we talked about like doing like a series. Yeah. Like a hot take controversial series where she's like basically interviewing these her her customers in the chair while they're they're cutting her hair their hair. And we were like, oh, that'd be such a good idea.

SPEAKER_00 18:43

Yeah. We should reach out to her and tell her to get on that.

SPEAKER_04 18:48

Yeah. Well, like I said at the beginning, they're in different spaces and they're creating different content. Not different content, but it's for the same reasons, whether it's to build a community, build trust. The one thing I did want to say about this one relates back to the one conversation we had with Owen. How it's it can be so useful for a business and person to collaborate and create content.

SPEAKER_00 19:22

Yeah.

SPEAKER_04 19:23

But if you don't have those right people who show up often on social media, it could be very awkward.

SPEAKER_00 19:32

Yes.

SPEAKER_04 19:33

And difficult for that content to do well.

SPEAKER_00 19:37

And to land.

SPEAKER_04 19:38

Yeah.

SPEAKER_00 19:39

Mm-hmm.

SPEAKER_04 19:40

That's why I think it was nice to do that collaboration with you because you understand the breakdown of how everything works. Right.

SPEAKER_00 19:49

Yeah. Episode seven. We had Jackie on, who is the COO of Den 1880, which is where we shoot this podcast. I think to this day, is she still the longest episode?

SPEAKER_04 20:04

Yes, I think so.

SPEAKER_00 20:05

Yeah. We had the longest conversation with Jackie, and it was so good.

SPEAKER_04 20:11

Literally about everything.

SPEAKER_00 20:13

Literally about everything. I would say this is in my top three. I remember leaving that conversation, being like, up until like her that episode, I was like, this is my favorite episode. Yeah. I think it was just like a very real conversation with Jackie. We learned a lot about like her background and that she's seems like she's lived nine lives. She's had just like so many different experiences doing so many different things, which is I kind of what led her to where she is now and the success she has now, which is really cool.

SPEAKER_04 20:42

And we got her perspective on content, and I think we can both agree what the one of the bigger takeaways was of this, which was I think if you're building something from the ground up and you're trying to build community and a place to bring people together, it's super important to stay niche and specific with what you're trying to do.

SPEAKER_00 21:14

Yeah.

SPEAKER_04 21:15

One of the examples she she gave was so many people would reach out to her to rent out the space for like a photo shoot or studio session or content day. Yeah. And she would say yes, but just for a lot of money. Um because the space was intended for co-working, events, networking. Yeah. Not a space for creative to come up, come in and shoot content because there's no other space in the area.

SPEAKER_00 21:43

Right. Yeah. And I think another thing that she kind of touched on as far as like content and social media is that sometimes when you look at someone's profile or a social media page that has thousands. And thousands of followers, and it's even if it's something that you connect with, it's hard to feel that connection with something like that. Whereas like businesses and brands that have smaller followings, you it's less intimidating to feel that connection or to like reach out to those people. And she she was like really emphasizing that sometimes more isn't necessarily mean like doesn't determine success. Yeah.

SPEAKER_04 22:36

Thinking that, oh, it would be months or years to get an appointment with them. But literally it took a couple days to get in.

SPEAKER_00 22:48

Yeah.

SPEAKER_04 22:49

Because I don't know, people might have that same thought behind, but there's no way I'm getting in with them. Right.

SPEAKER_00 22:57

It's like intimidation.

SPEAKER_04 22:58

Yeah, with whereas the people that have less followers. They could be the most busy. 100%.

SPEAKER_00 23:04

You never know. Hello.

SPEAKER_04 23:06

Quick phone call. This made this makes me think of a video I watched a couple years ago from Christian Guzman. He's the owner of Alpha Alpha Alphalete. Yeah. And he was talking about how you basically need to how you can become an Alphalete athlete or an ambassador. Right. And he said the one thing that he said was around this time, I think it was like just after COVID, maybe. Might have been before COVID. Each athlete had their own discount code.

SPEAKER_00 23:41

Yeah.

SPEAKER_04 23:42

And referral link. And he said, what was that? I should do that. He's at 100%. Yeah. He said he was breaking down the different all of their athletes and how much basically people they brought in to the brand. And this girl who had like 75k on Instagram was bringing in more people and people were using her link way more than someone who had a million followers. That's crazy. Because her community and her following was just so so close to her. It was so organic. Yeah.

SPEAKER_00 24:26

That's why the numbers don't necessarily matter.

SPEAKER_04 24:28

Her following was just so tight that she was outperforming people with a million followers.

SPEAKER_00 24:34

Right. Yeah. So I like I think I touched on it, but I don't know. Just like numbers don't necessarily determine success.

SPEAKER_04 24:41

Yeah. 100%. Episode eight.

SPEAKER_00 24:45

Bobby on the run.

SPEAKER_04 24:47

Bobby.

SPEAKER_00 24:48

Bobby.

SPEAKER_04 24:49

That was a great intro.

SPEAKER_00 24:51

That was I'm so glad we started recording this. It threw him off right away. It threw me off too.

SPEAKER_04 24:57

This was also one of our longer episodes, but it was This was cool because he brought stuff to show us.

SPEAKER_00 25:04

Yeah, like physical journals and like his camera.

SPEAKER_04 25:08

Motivated me to start journaling, which I haven't started yet.

SPEAKER_00 25:12

Maybe you should listen that to that podcast again. Yeah, no. I think there was something really I think this one was just really inspiring. I think I you, like you just said, were inspired to kind of get into journaling, and I think it was yeah, there's just like a lot of takeaways from this one that we touched on so much throughout this.

SPEAKER_04 25:36

The first one was who cares what people think?

SPEAKER_00 25:41

Yeah, which amen.

SPEAKER_04 25:43

Who cares what people think because you're doing it for yourself. If you love creating content, you love editing, and he loves editing, yeah, why not?

SPEAKER_02 25:54

Yeah.

SPEAKER_04 25:54

Who knows what it's gonna do for you? A lot of the times when I'm talking to people who are just in the beginning stages of creating content, or they have a business and they just need to get over that hump of creating better content and smarter content, it's completely lost it. Completely lost my train of thought there. It's showing up and just not caring what people think because it's gonna create opportunity somewhere.

SPEAKER_00 26:20

And he's so good at that. Like he does not care.

SPEAKER_04 26:24

Yeah.

SPEAKER_00 26:24

Like he'll just put something together on Snapchat.

SPEAKER_04 26:27

Yeah. He grew up with thirty he made his account with 31 followers, like a Finsta.

SPEAKER_00 26:31

Wasn't it private?

SPEAKER_04 26:32

Yeah, it was private.

SPEAKER_00 26:33

Yeah.

SPEAKER_04 26:34

And he was the type of guy to just record everything on Snapchat. Yeah. And so his first first video he sh he posted was him basically saying, like, this is his Snapchat Snapchat story.

SPEAKER_00 26:46

Like a digital diary.

SPEAKER_04 26:47

Which gave him the acceptance to just do more of that. And I mean, it has worked out pretty well for him.

SPEAKER_00 26:54

Yeah, he's doing great. And it's just, it's such again, it kind of relates back to our conversation with Kristen. It's his content's not perfect. There's very polished parts of what he does and very like thought out and curated ones. But he's also very good at just making like those quick, like very real, like he's just chatting with you on the camera. You feel like you're having a conversation with him when you watch his videos, and I think that's really cool. And that's it, like it's very distinct what the difference is between him and other creators.

SPEAKER_04 27:25

I think that style of content is coming back to, and you're seeing it a lot more. I think someone coined the term yap content because you're just set setting up the camera and yapping about a specific topic, but it's more so just like going through the flow of what's happening. Yes. And it feels like you're just on FaceTime with someone, which is really cool.

SPEAKER_00 27:50

And I think that goes back to like that's how you build that connection with people.

SPEAKER_04 27:54

Yeah, even like between Kristen and him, them collaborating with each other and creating content.

SPEAKER_00 28:00

Yeah, it works for them.

SPEAKER_04 28:01

It's a win-win for everyone.

SPEAKER_00 28:04

Totally.

SPEAKER_04 28:05

Yeah. And I actually just saw that he created a Bobby. To start doing more like specific business content, I think.

SPEAKER_00 28:15

Cool.

SPEAKER_04 28:16

So I'm pumped to see where that goes.

SPEAKER_00 28:18

Good luck to you, Bobby.

SPEAKER_04 28:19

Episode nine. This was with your sister.

SPEAKER_00 28:23

Yes.

SPEAKER_04 28:24

This was actually another top two for me. Really? Top three.

SPEAKER_00 28:30

Did you hear that, Quinny? I was gonna I was gonna say something like that, but I was like, I don't want to be biased, and like we've had so many great people on. But I think I was not to say I think shocked is the wrong word. I don't want to say I was shocked at how good it was, because I know how like intelligent Quinny is and how like her background and what she does, she's so passionate about it, and she just like I gets got so lost in the conversation with her because it was just like you just know what you're talking about. She's an expert in it.

SPEAKER_04 29:03

She's done everything, yeah. And it was cool going into this because I felt like a lot of the guests we had on was either business owners, personal brands, photographers, photographers, creatives. Yeah. Whereas Quinn isn't a photographer.

SPEAKER_00 29:20

No, she's not a videographer, she's not a filmmaker, but she works with every single one of those people.

SPEAKER_04 29:26

She's been in an agency taking on every single role.

SPEAKER_00 29:29

Yeah.

SPEAKER_04 29:30

From yes, taking photos on an iPhone for a brand campaign or sourcing out those creatives, yeah, putting design, graphic design together, putting a production together for a photo shoot. Working on a website on Christmas Day. Yeah.

SPEAKER_00 29:46

Literally everything. Everything within like an agency, she's done and more.

SPEAKER_04 29:51

So this one was super cool to hear her perspective because the biggest brands that you can think of are still struggling with the same things you and I are struggling with.

SPEAKER_00 30:03

And I think that's so reassuring too. Like it's like you're not alone in the struggle. Yeah. Like everybody is still feeling that way, no matter where you are.

SPEAKER_04 30:13

You also think about it when you think of a big brand and you think of their social media manager, it's probably some 20-year-old girl out of school doing it.

SPEAKER_00 30:25

Yeah.

SPEAKER_04 30:26

And truly. It's it's sometimes it's just a gatekeeper to getting those contacts and getting those conversations started.

SPEAKER_00 30:34

Yeah, exactly. I think like it was very insightful and kind of refreshing to hear Quinn's side of it. I think Quinn, as much as like AI is a huge part of this industry, I think for her, she tries her best to stay away from it because I think it reduces the quality of what she creates when she depends on something like AI. Yeah. And a lot of companies are doing that. And I think because of what she does and the passion that she has, she wants people to appreciate the work and time it takes to put in to actually building a campaign or creating something or doing graphic design, and it takes so much more than just prompting chat to be like, can you build this for me? And I think it's really special that so there's still a lot of people out there that don't want to lose that that realness and that art form. Because it truly is one of those things. Oh yeah.

SPEAKER_04 31:39

So yeah, if you're a photographer, if you're a videographer, filmmaker, someone starting to get into that field, this one was super. This one's a good listen. Yeah. You might take a lot from this one. Episode, what is this, 10 already?

SPEAKER_00 31:56

Yeah.

SPEAKER_04 31:57

With Owen.

SPEAKER_00 31:58

This one was probably both of our favorites.

SPEAKER_04 32:02

Just because sharing the same space, doing similar things, brief shot projects together.

SPEAKER_00 32:09

Yeah.

SPEAKER_04 32:10

So this one was a good one. Just because the conversation did not pause for an hour and ten minutes.

SPEAKER_00 32:16

No. And I just remember like sitting there and learning so much from both like Matt and Owen. Obviously, my part in this is a little bit different than theirs. And it was just really nice to like hear, like, even just the similarities, but also the differences in what Matt and Owen do in this industry and like them learning stuff from one another. And it was just really cool. And his approach to content, and especially with what he does in real estate, it's about telling a story rather than jumping on trends and being going or going viral. I think he really tries to deliver the story to people so that you can feel that connection.

SPEAKER_04 33:05

Oh, yeah.

SPEAKER_00 33:05

And that's how you kind of that's how you sell.

SPEAKER_04 33:07

Yeah.

SPEAKER_00 33:08

Truly.

SPEAKER_04 33:09

This one felt like episode 10 with Owen felt like it recapped all of the previous episodes into one.

SPEAKER_00 33:16

Yeah.

SPEAKER_04 33:17

Truly.

SPEAKER_00 33:18

That's actually a perfect way of describing that episode.

SPEAKER_04 33:21

Yeah, everything from like pre-planning to creating content, real estate content, marketing, setting up a photo shoot, hopping on discovery calls, to just setting those boundaries and expectations too. Yeah. To post-production, to everything.

SPEAKER_00 33:39

Yeah. I think the setting the boundaries was like one of my takeaways. And I kind of was eyeing you up as I was listening to Owen.

SPEAKER_04 33:49

Yeah. This one was also nice to have Owen on because Owen's really close with Cass. Yeah. And then Owen is super close with Jared, who I am pretty close with. So there's so many connections and different threads of the city.

SPEAKER_00 34:08

Yeah.

SPEAKER_04 34:08

And so everyone has to work together in some way.

SPEAKER_00 34:10

Mm-hmm. Yeah, it's pretty special.

SPEAKER_04 34:12

Yeah. So what was your takeaway with that episode?

SPEAKER_00 34:18

With that episode?

SPEAKER_04 34:19

For anyone listening.

SPEAKER_00 34:20

I think just delivering content with like true intention and thought and care. It's easy to create I would say it's easy to create content, but it's the hardest part is putting it together and delivering it. And I think when you tell a story and connect to people, that is something that I really try to do. And it's just really nice to know that that is what works and that's how you build your brand and your business.

SPEAKER_04 34:52

Yeah, totally.

SPEAKER_00 34:53

What about you?

SPEAKER_04 34:54

I think the same thing. I think just down to I think if you're a photographer, if you're a videographer, if you're if you're stuck working with clients that are kind of what's the word? Taking advantage of every time you say yes to something small. This one was really good to set those boundaries. Yeah. Learn how to set those expect expectations. And a way to kind of get your some of your time back too.

SPEAKER_00 35:26

Yeah. And setting those expectations, I think, was a huge part of that conversation too. It's like, and that's a lot it aligns with the boundary thing. It's like once you set those expectations, those boundaries won't be crossed. And that time for you will be back.

SPEAKER_04 35:41

And if you're someone dealing with like systems in place, and let's say you wrap up a project at the end and there is so much back and forth trying to make edits, I think what Owen does really well is communicating beforehand what they're expecting and everything that's gonna be involved. And so up until now, he hasn't had any kind of bad experiences. And so that's one thing to take away too.

SPEAKER_00 36:08

For sure.

SPEAKER_04 36:09

Make sure you communicate with what everything is gonna look like.

SPEAKER_00 36:14

Yeah.

SPEAKER_04 36:15

Yeah. This is episode 11. No, no.

SPEAKER_00 36:18

Which is still so crazy to think about.

SPEAKER_04 36:21

What's next, do you think?

SPEAKER_00 36:24

I think like we've touched on it a little bit on our own time, but we obviously still want to really talk to like our special guests that we have on, but I think we also want to return back to the conversations that you and I have together and continuing to use and create this for people to take something away and educate and share our experiences with things and just have something for people to take away from.

SPEAKER_04 36:54

Yeah. Back to the why. Mm-hmm. Having a mix of highlighting our guests, whether you're a creative photographer, filmmaker, and you're in the brand space, if you've worked at an agency or if you're a business owner, we want to highlight you, but also share educational advice and tips too from what we learned.

SPEAKER_00 37:15

Different pain points and coming up with solutions for people.

SPEAKER_04 37:18

As far as what we're up to, what's happening?

SPEAKER_00 37:22

I uh with Club60, we just recently launched a brand new platform and a seven-day free trial for the online platform, so you get to try it for seven days. And I also just launched my launch party, which is sold out. There is a wait list now. Oh, yeah. But that's something that I'm very excited about. There's a lot of work and time and care putting into it. So that's happening at the end of May. And yeah, that's about it for me. Yeah. But you, Matt?

SPEAKER_04 37:55

Well, we're wrapping up a lot of projects, taking on a lot of calls.

SPEAKER_00 37:59

Been busy.

SPEAKER_04 38:00

Yes, super busy. Trying to get back to creating content for myself.

SPEAKER_00 38:04

Yes.

SPEAKER_04 38:05

We are kind of toying with the thought of doing another event, which I think as I keep thinking about it, it is something I really want to do.

SPEAKER_00 38:14

I think we're just trying to speak it into fruition.

SPEAKER_04 38:16

100% at this point. Some traveling, some fun shoots coming up, updating a lot of things, getting new equipment, which is exciting. Yeah. And having some unreal conversations with new people. So yeah, I guess if you're all listening to this and you're a business owner struggling with content, this is used as another resource. Mm-hmm. Something free that from each episode you can pull something new from. Just give it a listen, send us a message, and we look forward to having episode having you listen on episode eleven and twelve coming soon too.