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In Good Space
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
Podcasting since 2026 • 15 episodes
In Good Space
Latest Episodes
How A Finance Day Job Sparked A Luxury Home Staging Brand
We tell the behind-the-scenes story of how Linden Creek grows from a creative side project into a luxury home staging company, then evolves into a franchise. We unpack the real pivots that matter, from validating demand to building systems that...
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Season 1
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Episode 15
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14:00
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Function-First Interior Design
Beautiful spaces work because we design for real people and real routines, not just a perfect-looking room. We break down how function-first thinking leads to smarter layouts, better materials, and a home that still feels elevated even when lif...
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Season 1
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Episode 14
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6:08
What Are You Willing To Trade For Scale
We get honest about the costs that come with growing a business and why “wanting growth” is not the same as being ready for it. We break down the real tradeoffs in time, money, focus, and family and how to navigate a growth season without losin...
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Season 1
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Episode 13
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18:39
Why Home Staging Works And How It Changes Buyer Behavior
We show why staging is a marketing tool, not just decorating, and how it shapes buyer behavior from the first photo to the final walkthrough. We share tactics to depersonalize, design for MLS photos, highlight strengths, and steer attention awa...
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Season 1
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Episode 12
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6:15
Math Over Magic: The Four Metrics That Grow A Staging Business
We break down the four metrics that actually move a home staging business: top-line revenue, profitability, job volume, and average ticket. We show how seasonality, activity, and smarter scoping turn uncertainty into a plan you can run....
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Season 1
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Episode 11
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16:30