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In Good Space
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
Episodes
33 episodes
How To Integrate Business With Family And Faith
We stop chasing “balance” and start building a beautiful life where business supports what matters most. We share how family, health, faith, and a strong team create real flexibility, plus the boundaries that keep our minds and marriage steady....
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Choosing Between A Franchise And Building Your Own Business
We unpack the real tradeoffs between buying into a franchise and building an independent business from scratch, without pretending one path is “the answer.” We share the hidden setup work, the cost of early mistakes, and the mindset shifts that...
Hiring Your First Team Member As A Force Multiplier
We break down why your first hire can either multiply your growth or quietly create a second job you did not plan for. We share the shift from hiring “extra hands” to hiring a heavy hitter partner who brings speed, judgment, and real relief to ...
Working Mom Guilt and Entrepreneurship: Finding Balance
We get honest about working mom guilt, why it shows up so loudly, and how silence can let kids write the wrong story about what our work means. We share practical ways to give kids context, create certainty, and build deeper connection with int...
What If Your Biggest Business Headache Is Your Next Product?
We share the behind-the-scenes story of how we turned a constant home staging pain point into an exclusive, large-scale art line that finally meets our standards for weight, durability, and timeless style. We walk through the real manufacturing...
When a Spouse Joins the Business: Making Partnership Work
We share the real story behind bringing my husband into Linden Creek and why it only works when it’s a strategic move. We break down how we split CEO and COO responsibilities, protect alignment, and keep impact as the reason we push through the...
What Buyers Decide in 60 Seconds (And How to Make Sure It Goes Your Way)
We break down what a trained stager sees in the first 60 seconds of walking into a home and how that split-second read shapes the whole staging strategy.I share how I spot the wow moment, manage imperfections without pretending they’re n...
Home Staging Consultation Tips Every Stager Needs
We share a staging consultation that went wrong and the exact language shift that transformed how we talk to sellers. We reframe staging as marketing, not design judgment, so our feedback builds trust, reduces stress, and helps homes show their...
What It Really Takes To Support An Entrepreneur Spouse
Being married to an entrepreneur is a real commitment to speed, pivots, and a future you can’t fully see yet. We talk through how we stay aligned as Linden Creek grows, and what grace, sacrifice, and shared mission look like in real life.• ...
Why We Expanded Beyond Home Staging And How It Changed Everything
Betting our whole income on one service leaves us one market swing away from a real crisis, especially in real estate. We walk through how staging evolved into interior design and why having both creates stability across boom and bust cycles.&n...
Three Smart Questions To Ask Before Buying A Franchise
We break down the three questions franchise buyers often fail to ask, starting with whether a model works for average owners or only top performers. We also share what real franchisor support looks like and how to judge lifestyle fit before you...
How To Grow A Home Staging Business Through Real Relationships
“Digital is dead” sounds scary until you realize what it frees you to do: stop chasing clicks and start building a business people actually talk about. We dig into what we’d focus on first if we were launching a home staging or interior design ...
4 Corporate Skills That Transfer Directly to Franchise Ownership (No Design Experience Needed)
We talk through the most common fear we hear from prospective franchise owners: not having an interior design background. We share why transferable business skills often matter more than technical design at the start and how passion for design ...
3 Home Staging Stats in 3 Minutes
We break down the real home staging numbers that explain why some houses sell quickly while others stall, and how furnishing changes the entire buyer experience. The big takeaway is simple: buyers decide with emotion first, and smart staging tu...
Why Neutral Home Staging Helps Buyers Say Yes
Neutral design isn’t boring, it’s a smart way to help a home appeal to more buyers and sell with less friction. We break down why taste-specific rooms can stall a sale and how texture-driven neutrals create warmth without forcing an emotional r...
How AI Is Changing Work and What It Means for You
We share takeaways from the International Franchise Association conference and why we see AI as a tool that amplifies people rather than replaces them outright. We dig into what automation means for white-collar jobs, why service-based work may...
Three Questions Before You Stage
We break down the three questions that matter most before hiring a home stager so you can protect your price and speed up your sale. We focus on staging as a marketing strategy and we push for results you can measure.• asking for a clear...
Five Affordable Updates That Can Raise Your Home’s Sale Price
A top-dollar sale often comes from small, smart updates rather than a massive renovation. We break down five high-ROI ways to make your home feel modern, clean, and worth more before it hits the market. • swapping dated hardware...
How A Finance Day Job Sparked A Luxury Home Staging Brand
We tell the behind-the-scenes story of how Linden Creek grows from a creative side project into a luxury home staging company, then evolves into a franchise. We unpack the real pivots that matter, from validating demand to building systems that...
Function-First Interior Design
Beautiful spaces work because we design for real people and real routines, not just a perfect-looking room. We break down how function-first thinking leads to smarter layouts, better materials, and a home that still feels elevated even when lif...
What Are You Willing To Trade For Scale
We get honest about the costs that come with growing a business and why “wanting growth” is not the same as being ready for it. We break down the real tradeoffs in time, money, focus, and family and how to navigate a growth season without losin...
Why Home Staging Works And How It Changes Buyer Behavior
We show why staging is a marketing tool, not just decorating, and how it shapes buyer behavior from the first photo to the final walkthrough. We share tactics to depersonalize, design for MLS photos, highlight strengths, and steer attention awa...
Math Over Magic: The Four Metrics That Grow A Staging Business
We break down the four metrics that actually move a home staging business: top-line revenue, profitability, job volume, and average ticket. We show how seasonality, activity, and smarter scoping turn uncertainty into a plan you can run....
Why Staging Works: The Psychology Behind Buyer Decisions
We break down why staging works on buyers’ emotions and how it turns a quick walk-through into a long, memorable visit. We show how staged rooms clarify function, photograph better, and support stronger prices while reducing objections during i...
Strategic Planning, Smart Delegation, And Networking That Keeps Revenue Flowing
We dig into why some owners scale while others stall, and we share the three levers that turn frantic weeks into steady growth. We break down practical planning, real delegation, and relationship habits that keep the pipeline healthy.• ...