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In Good Space
In Good Space explores the business behind home staging and interior design.
Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.
Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.
Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.
In Good Space
3 Home Staging Stats in 3 Minutes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
We break down the real home staging numbers that explain why some houses sell quickly while others stall, and how furnishing changes the entire buyer experience. The big takeaway is simple: buyers decide with emotion first, and smart staging turns that emotion into offers and stronger sale prices.
• vacant walkthroughs averaging six minutes and how buyers use a checklist mindset
• furnished or staged homes keeping buyers in the space longer and building emotional connection
• why buyers picture future memories in key rooms like dining and living spaces
• staging ROI for sellers and what 5% to 15% can look like in real dollars
• staged homes selling faster and why speed protects your time and your carrying costs
• how days on market can pressure price and why faster sales help keep top dollar
Love design, but think like a business owner? If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com/franchise and see if Linden Creek is the right fit for you.
Subscribe if you want to keep hearing the real numbers behind creating spaces that sell.
Why Some Homes Sell Fast
SPEAKER_00Ever wonder why some homes sell in days while others linger on the market for months? In this episode, we're breaking down the real stats in home staging and why it's one of the best investments that you can make. The average time a home buyer spends walking through a vacant house is just six minutes. They walk into the property and they're seeing the simple things. It's like a checklist. Yes, there's a dining room, the kitchen does its job, that seems to make sense. Oh, happen to notice a little scuff that's on the wall. It's making sure that all of the requirements for buying the property are there and done and then right back out the property. But when the home is furnished, whether it's staged or it's beautifully furnished by the homeowner's items, a different experience happens. They now spend 40 minutes in the home, but the experience is completely different. They've changed it where it's no longer this checkbox sort of approach, but they move in and they start creating emotional memories. They feel what it's like to be in that dining room and they imagine these memories that they're gonna get to create with their family on Christmas when everybody comes over and they get to have that special meal. They move into the living room and they think about those cozy Saturday mornings that they're gonna spend together cuddled up on the couch with that cup of coffee. And all of a sudden, the shift goes from a logical decision of yes, this home meets my needs, to an emotional connection and memories being made. And one thing that we do know is that home buyers make decisions more times than not on emotion, so much more than they do on logic. And that's why this stat is so powerful. Love design, but think like a business owner. If you're ready to leave your nine to five and want to do something that's buildable and scalable, check out linden-creek.com slash franchise and see if Linden Creek is the right fit for you. One of my other favorite stats is this one. 75% of sellers see a 5 to 15% ROI on staging. If you're selling a million dollar property, that means you're looking at anywhere from$50,000 to$150,000 more out of your property simply because you staged it. Staging is not an expense, it is an investment through and through. And once sellers understand that, they get so excited about the opportunity to optimize the equity in their home. Spending just a few thousand dollars in staging can protect the investment in your home and even grow the sale price, which makes it one of the best investment opportunities that you can make. Stat number three, staged homes sell 88% faster than those that are not staged. Now, why does this matter? For a couple of reasons. One, let's talk about your sanity. When you're moving and transitioning, there is nothing that is a bigger headache than making sure your house is show ready for another open house. And if you're doing that for 60, 90, 120 days, it gets exhausting. You want to be able to live in your home, not in a museum. The other reason that matters is it's actually saving you capital. So if you've moved on to your new home and your new property, but your existing home is still sitting, guess what? You're paying a mortgage and property tax and utilities on that home still. And so there are carrying costs tied to that home sitting there that make a big impact. The other reason it's so important ties also back to price. What we know is that the longer a home sits on the market, the lower the price gets. And so if we can get that home moving quickly, you're able to sell your home for top dollar. Subscribe if you want to keep hearing the real numbers behind creating spaces that sell. This is in good space.